| 2011 | Paul Bloom for his book, How pleasure works: The new science of why we like what we like. W. W. Norton & Company, New York, NY. |
| 2010 | Harry C. Triandis for his book, Fooling Ourselves: Self-deception in Politics, Religion, and Terrorism. Westport, CN: Praeger Publishers, (2009). |
2009 | Susan Pinker, MSc: The Sexual Paradox: Men, Women, and the Real Gender Gap |
| 2008 | Philip Zimbardo, PhD: The Lucifer Effect: Understanding How Good People Turn Evil. New York: Random House, 2007.
Recognition Award: Carol Tavris, PhD and Elliot Aronson, PhD: Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts. Orlando, FL: Harcourt, 2007. |
| 2007 | Gregory J. Feist: The Psychology of Science and the Origins of the Scientific Mind |
| 2006 | Dan P. McAdams: The Redemptive Self: Stories Americans Live By
Honorable mention: Rami Benbinashty, PhD & Ron Avi: School Violence in Context:Culture, Neighborhood, Family, School, and Gender. |
| 2005 | Barbara Rogoff: The Cultural Nature of Human Development |
| 2004 | Richard Nisbett, PhD: The Geography of Thought |
| 2003 | Stephen Pinker: The Blank Slate: The Modern Denial of Human Nature
Daniel L. Schacter, PhD: The Seven Sins of Memory: How the Mind Forgets and Remembers |
| 2002 | Michael Gazzaniga: The New Cognitive Neurosciences (2nd ed.) |
| 2001 | Michael Tomasello: The Cultural Origins of Human Cognition |
| 2000 | Dean Keith Simonton: The Origins of Genius: Darwinian Perspectives on Creativity
Steven Ceci & Maggie Bruck: Crisis in the Courtroom: A Scientific Analysis of Children's Testimony |
| 1999 | Steven Pinker: How the Mind Works
Stuart A. Vyse: Believing in Magic: The Psychology of Superstition |
| 1998 | Jill G. Morawski: Practicing Feminism: Reconstructing Psychotherapy |
| 1997 | Daniel L. Schacter, PhD: Searching for Memory: The Brain, the Mind and the Past |
| 1996 | Earl Hunt, PhD: Will We Be Smart Enough?
David C. Rubin: Memory in Oral Traditions |
| 1995 | Michael Posner, PhD & Marcus E. Raichle: Images of Mind |
| 1994 | Steven Pinker: The Language Instinct |
| 1993 | Scott Plous, PhD: The Psychology of Judgment and Decision Making |
| 1992 | George A. Miller, PhD: The Science of Words |
| 1991 | Irving Gottesman, PhD: Schizophrenia Genesis |
| 1990 | Robyn Dawes: Rational Behavior in an Uncertain World |
| 1989 | Vera John-Steiner: Notebooks of the Mind |
| 1988 | Jerome Kagan, PhD: The Nature of the Child |
| 1987 | Howard E. Gardner: The Mind's New Science |
| 1986 | George Mandler, PhD: Mind and Body |