Society for Consumer Psychology

Division 23: The Society for Consumer Psychology (SCP) is an intimate collection of scholars and practitioners dedicated to the growth and advancement of consumer psychology. Consumer psychology employs theoretical psychological approaches to understanding consumers. Through the active participation of its members, SCP fosters an environment of collegiality, promoting interaction to facilitate and support intellectual contributions to the discipline. SCP reflects the desire to advance the practice of consumer psychology and public welfare through the application of these contributions. Division members receive the quarterly publication Journal of Consumer Psychology, and the division hosts an annual winter conference.



Susan Broniarczyk, PhD, University of Texas at Austin


Tina Lowery, PhD, The University of Texas at San Antonio



Journal of Consumer Psychology (quarterly)
Editor: Cornelia (Connie) Pechmann, PhD, University of California, Irvine


Advertising and Consumer Psychology (ACP) Book Series

Division Meetings

Contact Information

Larry Compeau, PhD, Executive Officer
Department of Marketing
Society for Consumer Psychology
Box 5795, Clarkson University
Potsdam, NY 13699
Telephone: (315) 268-6605
Fax: (315) 268-3810