Convention provides chance to connect, network and grow

The Division Services iPad drawing was just one of many pertinent Division activities that took place at the 2011 APA Annual Convention

Division Services membership drive

Keith Cooke, Division Services Manager, presents a new iPad to Jennifer Goodman, the winner of the membership campaign raffle.The Division Services Office kicked off a membership drive at convention that garnered 141 applications for new memberships. Division 56 received the most new applicants, with 11 new members. In return for signing up to join a Division, new members were entered into a raffle to win an iPad from Division Services. Jennifer Goodman, who joined Division 44, was the winner of the iPad.

"Overall, the Division Services booth and our staff kept very busy helping members link up with Division activities and Division membership," said Keith Cooke, Division Services Manager. "It wasn't uncommon to have people waiting in line to ask questions or get access to the kiosks to print out suite schedules."

In addition to manning the booth, Division Services hosted a presentation titled "Connect, Network, Grow: Finding Your Home Within APA." Speakers talked about their involvement in Divisions, the importance of joining divisions, and ways to grow professionally and personally through Divisions. Following the presentation, Division Services hosted a social meet-and-greet in the Division Hospitality Suite.

Developing division membership

Representatives from nearly every Division gathered on Friday afternoon to discuss current trends in Division membership, as well as best practices for recruitment, retention, targeting specific member-types, and cross-divisional marketing opportunities.

Dr. John Westefeld, the CODAPAR representative leading the session, presented trends in APA member data, as well as trends in Division membership in his PowerPoint presentation (PPT, 2.1MB).

Membership chairs from across the divisions shared best practices on recruitment, including providing first-year-free memberships. Jim O'Neil, the membership chairman for Division 51, presented a marketing plan that he used to recruit members to Division 51. In his campaign, the Division recruited over 700 new members in one year. A copy of his marketing plan is available here. Division 56 shared a strategy for encouraging new membership: the Division provides a PowerPoint slide for all Division members to include at the end of any presentation they give throughout the year, and the slide includes information on Division 56 membership information.

Micheline Meyers, the Division Services Coordinator and staff member in charge of the new APA Communities, gave a demonstration on the new social networking site and showed the opportunities to increase member retention. Information about the new APA Communities (PDF, 200KB) can be found on the webpage.

Shawn Macdonald from Division 17 provided information on Division 17's program to include students and
new members. In addition, the Committee on Early Career Professionals provided a handout (PDF, 351KB) of the top 25 ways that Divisions can engage and recruit ECPs to their divisions.

Web design and hosting, APA Communities

Members of the Web Strategy and Content Office were busy presenting information on the new Division Web site hosting, which is a free service to Divisions. In addition, the group provided information to several divisions on the new APA Communities, a social networking site for Divisions. In addition to staffing a booth in the exhibit hall, the group presented at the CODAPAR President-Elect breakfast and other Division meetings.

Several divisions are already in queue to have their Web sites migrated to the new Web hosting. And many divisions are making requests to launch the new professional Social Networking site. Both the presentation (PDF, 4.16MB) and a FAQ Handout (PDF, 200KB) are available online.

Division 47 Serveathon

Anna-Marie Jaeschke, Michael Sachs, and Allison Ives were the three presenters at the Serveathon.During the APA Annual Convention, Division 47 used time to be active in the DC community by presenting a session to the community on the psychology of running. "What you believe, you can achieve: Using mental strategies to enhance training, performance, and the enjoyment of running," was presented at the Potomac River Running Company in Arlington, VA. This Serveathon is one of the Division's annual activities that coincides with outreach at the Annual Convention.

Photos of division activities

The Division Services Office is soliciting photos of Division activities/events that you may have recently taken of Division activities or will take in the near future. If your Division has photos from conferences, events, dinners, etc., and you would like to share them to be used to help market Division membership, please send photos or links to photos to Chad Rummel.