Define your audience and increase your response rates
APA provides mailing lists of all APA members, students, divisions and selected journal subscribers with merge/purge options, as well as a variety of other selection possibilities. These choices make it easy to define your audience and increase your direct marketing response rates. APA mailing lists are updated on a daily basis and meet postal CASS certification requirements.
General Policy
APA accepts orders for mailing lists under certain conditions. The association reserves the right to review all information to be mailed to its members or affiliates and to reject orders that do not meet the standards of the association. Each order will be reviewed to determine if the materials to be mailed will in some way benefit the association’s members by advancing their knowledge, scientific or professional, in psychology or related disciplines.
The Association does not sell, or otherwise make available, membership address lists or mailing labels on computer tape or diskettes to any organization or individual. Mailing lists are sold only in computer printed mailing label format. Mailing lists are sold for one time use only by the requestor. They are not to be reproduced in any form or resold to another user.
The lists are available on two types of forms, Pressure Sensitive Gummed labels for manual or mechanical application, or Cheshire labels for mechanical application. The association provides labels only and does not provide mailing services. Selections can be made on zip code, type of membership, gender, one or more division memberships and one or more publications.
Mailing Labels Are Available from the Following Categories
Members: Approximately 91,500 names
Division Members: There are currently 54 divisions. Divisions can be merged/purged to eliminate duplication. If ordering division list and journal subscriber list, divisions can be merged/purged with journal subscriber members to eliminate duplication.
Students in Psychology: Approximately 52,800 names*
International Affiliates: Approximately 4,000 names*
High School Teachers in Psychology: Approximately 2,500 names*
Community College Teacher Affiliates: Approximately 1,500 names*
Subscribers to Journals: There are over 70 journals. Journal lists include members and affiliates. *
* Selection of gender and division membership do not apply to these groupings.
Note: All counts are approximate and will vary due to continual updating of lists.
Rates
Terms
All mailing lists are produced to order and are not returnable. Payment is due within 30 days from the invoice date. When an order is placed by an agency on behalf of a list owner or customer, the agency and the list owner or customer shall be held jointly liable for payment. Payment by list owner or customer to agency shall not constitute payment to the American Psychological Association. The association may request payment in advance of 50% of the estimated purchase price. Prices are subject to change without notice. Agency and list broker discounts are not available.
Current Mailing List Prices
Cheshire Labels or Pressure Sensitive (Gummed) Labels
$200 per thousand labels. A $200 minimum plus the (*) computer service charge is applicable to all orders.
Computer Service Charge (*)
$125 All Searches, i.e., Division Membership, Geographical Location, Journal Subscribers, Random Select, Gender Selection, Division & Journal Merge Selection
Key Coding
Up to 8 digits — No extra charge.
Agency and list broker discounts are not available.
Payment terms are Net 30 from the date of the invoice
Specifications
APA accepts orders for mailing labels only under certain conditions.
APA reserves the right to review all information to be mailed to its members, affiliates or nonmember subscribers to its journals and to reject orders that do not meet its standards. APA will review each order to determine if the materials to be mailed will in some way benefit its members by advancing their knowledge, scientific or professional, in psychology or related disciplines.
The association does not sell or otherwise make available membership address lists or mailing labels on computer tape or diskettes to any organization or individual. Mailing lists are sold only in computer-printed mailing label format.
Mailing lists are sold for one-time use only by the requestor. They are not to be reproduced in any form or resold to another user.
Ordering Procedures
Orders must be placed in writing, specifying the type of label and lists desired. Orders must be accompanied by a sample of the materials to be mailed. Please allow approximately one to two weeks for normal delivery of your order. Shipment is normally made via First Class, Air Mail or UPS Ground Service and is included in the basic charge. Federal Express or UPS 2-day or Overnight Service will incur an additional charge. Orders will not be accepted via telephone.
Please direct all inquiries and orders to:
Donna Wighington
American Psychological Association
750 First St. NE
Washington, DC 20002-4242
Telephone: (202) 336-5833
Fax: (202) 336-5839
Email
