The newly redesigned Monitor on Psychology is the “must read” for psychology educators, scientists, and practitioners. Delivered each month with the exception of a combined July/August issue, Monitor on Psychology provides compelling editorial on the science and practice of psychology as well as on how psychology influences society at large.
Circulation: Full APA membership and subscribers currently at 104,500*.
Issuance: Monthly, with a combined July/August issue; mailed the first week of the month of issue.
The additional charge is 15% of the earned rate for guaranteed right-hand page placement within the first one-third of the magazine.
Frequency Discounts
Frequency discounts are computed over a period of 12 consecutive months. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.
Color
All color charges are in addition to the black and white (B&W) space rate.
Four-color process: $1,200
PMS or matched colors: $750 each*
*APA reserves the right to match PMS color(s). Ads with PMS color(s) must be supplied as CMYK.
Specifications
Mechanical Requirements Non-Bleed
Ad Size (width x depth)
Inches
Millimeters
Full Page
6-7/8" x 9-1/2"
175 mm x 241 mm
1/2 Page Horizontal
6-7/8" x 4-1/2"
175 mm x 114 mm
1/2 Page Vertical
3-3/8" x 9-1/2"
86 mm x 241 mm
2-Column Island
4-1/2" x 6-1/4"
114 mm x 159 mm
1/3 Page Square
4-1/2" x 4-1/2"
114 mm x 114 mm
1/3 Page Vertical
2-1/8" x 9-1/2"
54 mm x 241 mm
1/6 page
2-1/8" x 4-1/2"
54 mm x 114 mm
Mechanical Requirements with Bleeds
Ad Size (width x depth)
Inches
Millimeters
1/2 Page Horizontal
8-5/8" x 5-1/2"
219 mm x 140 mm
1/2 Page Vertical
4-3/8" x 11-1/4"
111 mm x 286 mm
Full Page
8-5/8" x 11-1/4"
219 mm x 286 mm
2-Page Spread
17" x 11-1/4"
431 mm x 286 mm
Publication Specifications
Printing Process: Heatset web offset
Paper Stock: Cover: 80lb. coated text, Text: 34lb. publication grade coated text
Binding: Perfect bound
Line Screen: 133 line screen
Trim Size: 8-1/4" x 10-7/8"
Live Area: 7-3/4" x 10-1/4"
Bleeds: Bleeds should extend 1/4" outside of magazine trim size
Material Specifications
PDF-X1a, PDF, Postscript, EPS and TIFF files are acceptable. All high resolution images and fonts must be embedded in files. Images must be SWOP (CMYK or grayscale), 300 dpi. Please include standard trim, bleed, and registration marks. Total area density should not exceed 300%. Grayscale images greater than 85% density may fill in on press. All required image trapping must be included in file.
Digital Proof Specifications
A high quality laser print is acceptable for black and white advertisements and a SWOP certified, digital color proof is required for color advertisements. Digital proofs which meet SWOP specifications include (but are not limited to): IRIS, DuPont Digital WaterProof, Chromalin Digital, Fuji Final Proof, Imation Matchprint Digital, Kodak Approval, Polaroid Polaproof, Presstek PEARL Proofer.
BRCs
Business Reply Cards (BRC) (Accompanied by a full-page ad only)
Front-to-Back
Head-to-Foot
Thickness
Bind-in-minimum
5"
3-1/2"
.007"
Bind-in-maximum
8-1/4"
10-7/8"
.010"
Tip-in-minimum
3-1/2"
5"
.007"
Tip-in-maxium
4-1/2"
6"
.010"
Grind Off (for bind-ins): Allow 3/16" grind off for the spine. Live area should be 1/4" from the trim. Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch). Cards will be jogged to the head; allow a minimum of 3/16" head, foot, and face trim (where applicable).
Rates: Bind-in pricing — Standard positioning is priced at the earned B&W half-page rate for minimum-sized BRC inserts. Standard positioning is priced at the earned B&W full-page rate for maximum-sized BRC inserts. Preprinted cards must arrive at the printer 10 days prior to publication date. A proof of all inserts must be supplied in advance for publisher approval.
Tip-in pricing — Standard positioning is priced at the earned B&W full-page rate for both minimum- and maximum-sized BRC inserts.
Full-Page Inserts (Specifications for bind-ins only)
Trim Size: 8-1/4" x 10-7/8"
Head Trim: A minimum of 3/16"
Foot Trim: A minimum of 3/16"
Face Trim: A minimum of 3/16"
Grind Off: Allow 3/16" grind off for the spine. Live matter should be kept at least 1/4" from the trim (unless the insert is designed to bleed).
Two-Page Insert Rate (one page, front and back): Standard positioning is priced at two times the earned B&W page rate.
Four-Page Insert Rate (two pages, front and back): Standard positioning is priced at four times the earned B&W page rate.
Additional Insert Sizes: Please contact an advertising sales manager for a quotation.
Delivery: Preprinted inserts must arrive at the printer 10 days prior to press date.
Approval: A proof of all inserts must be supplied in advance for publisher approval.
Closing Dates
Reservations are accepted up to one year in advance.
What Do the Psychologists Who Read the APA Trade Magazine Say?
92% of Monitor readers find the publication’s mission meaningful.
82% of readers look at/read the advertisements in the Monitor.
66% of readers have taken action as a result of reading advertisements in the Monitor.
79% of readers read the majority or more of the Monitor’s 11 annual issues.
69% of respondents said that they are exposed to the majority or more of all pages in each issue.
62% are most likely to look at the publication from cover to cover.
35% purchase books.
Source: “The Informational Needs of U.S. Psychologists: 2005,” September 2005, Martin Akel & Associates
Readership
Psychologists, clinicians, students and institutional subscribers in the mental health, behavioral and social sciences.
Format
The magazine is divided into sections: 4-color editorial; black and white classified advertising (recruitment, conferences, publications and practice opportunities), and inserts for special programs.
The newly redesigned Monitor on Psychology is the “must read” for psychology educators, scientists, and practitioners. Delivered each month with the exception of a combined July/August issue, Monitor on Psychology provides compelling editorial on the science and practice of psychology as well as on how psychology influences society at large.