| Ad Sizes (width x depth) | Inches |
| Full Page | 7.375" x 9.75" |
Cover with Bleed | 8.625" x 11.125" |
| 1/2 Page Horizontal | 7.125" x 4.125" |
| 1/2 Page Vertical | 3.438" x 8.5" |
| 1/4 page | 3.438" x 4.125" |
Publication Specifications
Printing Process: Full-color, Web-fed
Paper Stock: 80lb. No. 2 gloss text
Binding: Saddle-stitched
Line Screen: 150 line screen
Image: CMYK or grayscale @ 300 ppi at full-size
Trim Size: 8.375" x 10.875"
Live Area: Ad size. For non-based cover ads, live area is 7.375" x 9.75".
Bleeds: Bleeds apply to cover ads only. Allow 1/8" (.125") bleed on all sides.
Ad Creation: Available for an additional fee
Guidelines
Submit ads at the exact size to be printed.
Support graphics should be Photoshop EPS or TIFF, Illustrator EPS, or Freehand EPS files with all type converted to outlines.
We accept ads created on Windows platform files if saved or exported properly. We require the correct suffix in the document name.
We do not accept IBM typefaces. If they're used, we will replace them with similar Macintosh typefaces. If other programs must be used, they should be saved or exported as a generic EPS with all type converted to paths or curves. Do not stylize type in the menu bar. Include all typefaces used in your file along with the ad.
You must send both screen and printer fonts. (Your ad will not be processed if all fonts are not included).
All images must be CMYK or grayscale. Color scans must be no less that 300 ppi and SWOP standards. Do not embed profiles. Black and white scans must be no less than 300 ppi. Include all linked files when sending your ad. No screens less than 10% should be used.
Material Specifications
PDF-X/1a, PDF, Postscript, EPS, and TIFF files are acceptable. E-mailed files must be less than 4MB and should be compressed to prevent corruption. All high-resolution image and fonts must be embedded in files. Images must be SWOP (CMYK or grayscale) at 300 ppi. All ads must be created to exact dimensions of the ad. Please include standard trim, bleed, and registration marks. Total area density should not exceed 300%. Grayscale images greater than 85% density may fill in on press. All required image trapping must be included in file.
Digital Proof Specifications
A high-quality laser print is acceptable for black and white ads. A SWOP-certified, digital color proof is required for color ads. Digital proofs that meet SWOP specifications include but aren't limited to IRIS, DuPont Digital WaterProof, Chromalin Digital, Fuji Final Proof, Imation Matchprint Digital, Kodak Approval, Polaroid Polaproof, and Presstek PEARL Proofer.
Good Practice magazine keeps practitioners up-to-date and helps them make informed decisions about how to manage and build their practices. This four-color publication is filled with practical articles on such topics as new opportunities, risk management, billing, client resources, and more. The APA Practice Organization promotes Good Practice on its website and in other publications and distributes copies at APA's annual convention.