PsychMarketer
Newsletter of Public and Member Communications
June 2008
| Vol.5, No.2
PSYCHMARKETER - SUMMER 2008 FEATURED ARTICLE
The American Psychological Association 116th Annual Convention August 14-17, 2008 Boston, MA
By Mona AlcazarThe 2008 APA Convention in Boston, MA is shaping up to be a memorable meeting which will include programs such as: Presidential Programming, Plenary Sessions, CE Workshops and much more.
ALSO IN THIS ISSUE...
- Coming in 2009 – The New Look of the APA Web Site
After a year of intensive, behind-the-scenes work, a new APA Web site will launch in early 2009.
By Clarence Brown - A New Design for Monitor on Psychology
The new design for Monitor on Psychology is clean and fresh with an expanded use of graphics and white space to communicate the stories and concept in an appealing manner.
By Clarence Brown - PsycCareers: THE Source for Jobs in Psychology
PsycCareers.com has become the one-stop shop for career information, jobs, and recruitment for psychology-related positions.
By Amelia Dodson
OF INTEREST
- Beating Recession with Employment Branding
It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good times.
By Mike Nale - Shoestring Marketing When the going gets tough, the tough ramp up
Research shows that increasing advertising budgets in tough times will pay off.
By Alf Nucifora
