By Joy Curtis, NxtBook Media

Connecting advertisers with quality leads has always been one of the advantages of publishing digitally. Readers who are interested in a particular advertiser can send a direct inquiry to that advertiser through an Ad Gen (a pop up on the ad page) or by clicking an e-mail link. Now, there’s even more opportunity for lead generation:

Nxtbook has enabled an ad index tab in which publishers can list all of the advertisers, link the list so readers will be taken directly to the advertisements, and provide a thumbnail image of each ad. Additionally, publishers can enable a "Learn More" form that readers can fill out to get more information from multiple advertisers about their products and services. The reader simply submits his or her name, e-mail address, and comments.

With the new layout, advertisers get more space on the page. Ads look good on all screens — mobile, tablet, or desktop — which is important for advertisers trying to make a good impression on readers.

Tracking Device Use Trends

Over the past few months, NxtBook Media has been tracking Internet-use trends of Omniture-tracked websites. The information can be used to cultivate awareness of how users are interacting with the web. For the past month, content-consumers have used the following devices to access Omniture-tracked websites:

• Apple iPhone: 44.2%

• Apple iPad: 15.1%


• Apple iPod Touch: 5.7%


• Nokia 5800: 4.6%


• Nokia N8-00: 3.5%


• HTC Evo: 3.0%


• Nokia 5230: 2.8%


• Motorola DroidX: 2.4%


• Motorola Droid: 2.4%


• Nokia 5233: 2.1%


• RIM BlackBerry 8530/Curve: 2.0%


• Nokia E63: 1.7%


• Nokia E71: 1.7%


• Nokia X6: 1.6%


• HTC Droid Incredible: 1.6%


• RIM BlackBerry 9700/Onyx: 1.5%


• Nokia 5530: 1.4%


• Nokia E72: 1.4%