Fall 2004
Volume 1, Issue 2

Planning Your 2005 Marketing Strategy?

Help Increase the Effectiveness of Your Marketing Campaign

2005 MEDIA PLANNING

Be in the Know about Interactive Advertising!

More than 12,000 Attend the APA Annual Convention in Hawai`i

Ad Creative or Media Placement? (PDF, 134K)

Which one is more important when optimizing direct response online campaigns?

Reprint from the Atlas Group

OF INTEREST

TECH TIPS

Making Your Print Ad "Pop"

Adding color can help increase the effectiveness of your marketing campaign

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