May 2004
Volume 1, Issue 1

WELCOME TO PSYCHMARKETER™

Welcome to the first issue of the APA Advertising Department’s quarterly, e-newsletter — PsychMarketer™. Our goal is to serve as a bridge between you and the marketing industry. In each issue of PsychMarketer™, we will provide up-to-date, industry information to help you achieve "greater results" from your marketing campaigns.

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2004 APA ANNUAL CONVENTION

Ensuring Trade Show ROI

BY JODI ASHCRAFT
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Return On...What?

BY KATHLEEN M. JOYCE
Reprint from PROMO Magazine, Primedia Business Magazines and Media
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2004 APA Convention Update

BY JODI ASHCRAFT
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OF INTEREST

• Snapshot of APA Members and Affiliates
• Monitor on Psychology Stats at a Glance
• Upcoming APA Publication Rates and Deadline Information
• In the next issue...Media Planning for 2005

 

Print Advertising Works

BY LORRAINE PICOTT
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ADVERTISER PROFILE

Thought Technology, Ltd.

BY LAURA RUSH
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TECH TIPS

Making PDFs Work for You

BY TANIA EDGHILL
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