A New Design for Monitor on Psychology

Over the past six months, we asked our members how they felt about Monitor on Psychology. In a reader survey sent to a random sample of 5,000 members, eighty-six percent of respondents ranked the Monitor between excellent and good. They also let us know that they wanted more.

Our members asked for more science, more articles on practice, and more on how psychology influences society at large. Lastly, members wanted to be more informed about APA’s advocacy efforts with Congress and administration officials.

With all that in hand, we unveiled the new look of Monitor on Psychology with the April 2008 issue.  The look is clean and fresh with an expanded use of graphics and white space to communicate the stories and concept in an appealing manner. We also added the following new columns to the regular editorial lineup:

• On Your Behalf: a monthly wrap-up of APA's recent advocacy efforts.
• Practice Profile: a monthly feature profiling a member who is offering a new service.
• In Brief: a summary of important research findings from APA's journals.
• Time Capsule: a look at psychology history, with the help of David Baker of the Psychology Archives.
• Random Sample: a monthly interview with a randomly selected APA member.

What does all this mean for you as an advertiser in the Monitor? The good news is the APA listens and reacts to its memberships needs and delivers a quality product.

The great news is the Monitor has an active and vibrant readership engaged with the product and wants to see it evolve to remain the industry leader.

The APA is working with psychologists to teach and learn about one another, and the public they serve. Make sure that your company is a part of this vibrant community. Advertise your products or services through the Monitor on Psychology in print or online.

Remember the Monitor on Psychology is the source to capture your target audience and drive awareness of your products and services.