Welcome to this issue of PsychMarketer

Welcome to this issue of PsychMarketer, the newsletter for psychology marketing professionals.

In this issue we hope you find useful information for your 2008 media planning such as:

• How to maximize your marketing budget through integrating Web and print advertising with APA.
• Advertising rates for 2008.
• A recap of the recent 2007 APA Convention in San Francisco along with some preliminary information on the 2008 APA Convention to be held in Boston.
• New features to enhance your recruitment on www.psyccareers.com, APA's Online Career Center.
• A list of new journals to be published by APA in 2008.

With more than 150,000 members, reaching the psychology market through the American Psychological Association is still the best investment for reaching your sales goals. Each month psychologists and other mental health professionals rely on APA publications, the APA Web site, and the APA Annual Convention to keep them on the cutting edge of scientific and professional psychology. Whether you need the broad appeal of Monitor on Psychology, the segmented selection of specialized journals, the interactivity of the Web, the face-to-face interaction of the APA Convention, or the targeted reach of gradPSYCH, APA's student magazine, the American Psychological Association is the solution.