Business Reply Cards (BRC)
(Accompanied by a full-page ad only)
| Front-to-Back | Head-to-Foot | Thickness | Caliper | ||||
| Low | High | ||||||
| Folded – minimum | 3 1/2 ” | 5 1/2 ” | 3 1/2 ” | 0.007” | Low 4 1/2 ” | ||
| Folded – maximum | 8 1/4” | 8 5/8” | 10 3/8" | 0.010” | |||
| Flat – minimum | 3 1/2 ” | 3 1/2 ” | 3 1/2 ” | 0.007” | Low 4 1/2 ” | ||
| Flat – Maximum | 6 3/4 ” | 6 3/4 ” | 7” | 0.01" | |||
Live Area - Should be at least 1/4" from the trim (unless the business reply card is designed to bleed). Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch). Cards will be jogged to the head; allow a minimum of 3/16" head, foot, and face trim (where applicable).
Rates:
Bind-in pricing - Standard positioning is priced at the earned B&W half-page rate for minimum-sized BRC inserts. Standard positioning is priced at the earned B&W full-page rate for maximum-sized BRC inserts. Preprinted cards must arrive at the printer 10 days prior to publication date. A proof of all inserts must be supplied in advance for publisher approval.
Tip-in pricing - Standard positioning is priced at the earned B&W full-page rate for both minimum- and maximum-sized BRC inserts.
