Monitor on Psychology
A Demographic Profile
The psychology market represents an educated, affluent audience that delivers and influences health care delivery, research, and higher education. Psychologists are involved in increasing levels of influence in all areas of industry.
As the American Psychological Association (APA) is the preeminent and largest trade association in the field of psychology, 100,000+ psychologists look to its publications, Web site, and electronic products for leading market information and to stay on the cutting edge of the industry.
Monitor on Psychology: What do the psychologists who read the APA trade magazine say?
- 92% of Monitor readers find the publication's mission meaningful
- 82% of readers look at/read the advertisements in the Monitor
- 66% of readers have taken action as a result of reading advertisements in the Monitor
- 69% of respondents said that they are exposed to the majority or more of all pages in each issue
- 79% of readers read the majority or more of the Monitor's 11 annual issues
- 62% are most likely to look at the publication from cover to cover
- 35% purchase books
Source: "The Informational Needs of U.S. Psychologists: 2005," September 2005, Martin Akel & Associates
