Monitor on Psychology
2008 Display Advertising Rates: Black & White
| Ad Sizes | 1x | 3x | 6x | 11x | 22x |
| Full page | $7,000 | $6,685 | $6,475 | $6,190 | $5,760 |
| 1/2 page | 4,175 | 3,975 | 3,845 | 3,685 | 3,430 |
| 2- Column Island | 3,090 | 2,910 | 2,820 | 2,700 | 2,520 |
| 1/3rd page | 2,530 | 2,380 | 2,300 | 2,200 | 2,060 |
| 1/6th page | 2,230 | 2,100 | 2,040 | 1,950 | 1,820 |
Premium Positions: Black & White
| Ad Sizes | 1x | 3x | 6x | 11x | 22x |
| Cover 2 | $9,280 | $8,810 | $8,540 | $8,170 | $7,615 |
| Cover 3 | 8,250 | 7,840 | 7,590 | 7,255 | 6,765 |
| Cover 4 | 9,540 | 9,070 | 8,780 | 8,400 | 7,820 |
| Page 1 | 9,025 | 8,565 | 8,300 | 7,935 | 7,395 |
| Page 2 | 8,250 | 7,840 | 7,590 | 7,255 | 6,765 |
| Page 3 | 8,250 | 7,840 | 7,590 | 7,255 | 6,765 |
| Opening Spread | 16,770 | 15,930 | 15,425 | 14,750 | 13,750 |
Additional Charges for Preferred Positioning
The additional charge is 15% of the earned rate for guaranteed right-hand page placement within the first one third of the magazine.
Frequency Discounts
Frequency discounts are computed over a period of 12 consecutive months. The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.
Color
All color charges are in addition to the black and white (B&W) space rate.
Four-color process: $1,200
PMS or matched colors: $750 each*
*APA reserves the right to match PMS color(s). Ads with PMS color(s) must be supplied as CMYK.
