Online Advertising Opportunities
It's all about interactivity with APA!
Today's savvy marketer knows an online approach is essential. Working with you to achieve the most effective return on investment (ROI), APA delivers true branding and direct-response opportunities. With new opportunities for sponsorship and run-of-site positions (based on availability), you reach targeted users in specific, contextual areas.
For example, you can market your distance learning opportunity to students by running a campaign on gradPsych Online or the Students Home Page. Or, reach thousands of decision makers to market a new billing software on the Monitor on Psychology Online, the Psychologists' Home Page, or in our daily updated psychology service, PsycPort.com. We have the traffic, the audience, the impressions, and, best of all, the ability to target buyers in your target market by zip code, time of day, unique users, or by content!
By expanding or starting your online marketing program, you will benefit from increased:
- Brand awareness
- Site visits
- Acquisitions and leads (or enhanced targeting to users)
- Geo-Targeting (or time of day targeting of your ad)
APA Online Facts
You are guaranteed:
- A minimum of 100,000 impressions per month for your online run of site campaign for placement on one site.
- Average run of site (all content) ad impressions is 250,000.
- The average user visits no fewer than four pages of the APA Web site per visit, and spends at least six minutes per visit.
- The APA Web site generates more than 1,120,000 unique visitors (per Internet Provider Address) and 4 million page views per month.
- Repeat visitors: 93%.
- Average unique visitors per day: 40,000.
- Page views per day: 150,000
Source: Publisher Data, 2005
> Download 2007 Interactive Ratecard 
> Download 2007 Interactive Insertion Order
