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APA Journals

American Psychologist

Business Reply Cards (BRC)

(Accompanied by a full-page ad only; Specifications for bind-in cards only)

Minimum Size: 8-1/4" wide x 5-1/2" deep or 4-1/8" wide x 10-7/8" deep

Maximum Size: 8-1/4" x 11"

Thickness: .009" minimum to .012" maximum

Trim: Cards will be jogged to the head. Allow a minimum of 3/16" head, foot, and face trim (where applicable).

Grind Off: Allow 3/16" grind off for the spine.

Live Matter: Live matter should be kept at least 1/4" from the binding edge (unless the business reply card is designed to bleed).

Perforations: Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch).

BRC Rates 1x 4x 9x
(Including the accompanying full-page ad) $6,430 $6,045 $5,660
American Psychologist journal cover

READERSHIP FACTS
CONCENTRATED REGIONS: Middle Atlantic, South Atlantic, Pacific
FIELD: Clinical, Psychological, Psychobiology
GENDER RATIO: 56% Men / 44% Women
EMPLOYMENT SETTING: Universities, Independent Practice, Education
LICENSURE STATUS: 66% Licensed
DOCTORAL: 87%
EXPERIENCE: 27+ Years


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