APA Journals
American Psychologist
Business Reply Cards (BRC)
(Accompanied by a full-page ad only; Specifications for bind-in cards only)
Minimum Size: 8-1/4" wide x 5-1/2" deep or 4-1/8" wide x 10-7/8" deep
Maximum Size: 8-1/4" x 11"
Thickness: .009" minimum to .012" maximum
Trim: Cards will be jogged to the head. Allow a minimum of 3/16" head, foot, and face trim (where applicable).
Grind Off: Allow 3/16" grind off for the spine.
Live Matter: Live matter should be kept at least 1/4" from the binding edge (unless the business reply card is designed to bleed).
Perforations: Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch).
| BRC Rates | 1x | 4x | 9x |
| (Including the accompanying full-page ad) | $6,430 | $6,045 | $5,660 |
