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APA'S TARGET AUDIENCE
The Professionals Who Have Purchasing Power
The psychology market represents an educated, affluent audience that delivers and influences health care delivery, research, and higher education. Psychologists are involved in increasing levels of influence in all areas of industry.
As the American Psychological Association (APA) is the preeminent and largest trade association in the field of psychology, 100,000+ psychologists look to its publications,Web site, and electronic products for leading market information and to stay on the cutting edge of the industry. But what exactly is the psychology marketplace? Take a look at the graphics below.
The APA audience is made up of:
- Psychologists
- Clinicians
- Researchers
- Counselors
- Faculty
- Psychology Students
- Therapists
- Other Professionals, such as Social Workers, Law Enforcement Officers, Clergy, and Psychiatrists
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