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APA 2005 Ratecard
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Classified Advertising Rates

Line-for-Line Classified Advertising

Line-for-line classified advertising offers a cost-effective way to recruit personnel or place other forms of classified ads.

2005 RATES

Advertisements for Position Openings are charged $5.00 per line. Minimum order is $30. All other classifications are charged $5.75 per line. Minimum order is $34.50. Each line contains approximately 32 characters, including spaces and punctuation. There is a six-line minimum order for all classified advertising.

DISCOUNTS

Line classified advertisements are not subject to frequency or agency discounts.

gradPSYCH Online Classified Advertising

Those classified advertisers who miss the current print deadline for publication can submit their classified advertisement for release on APA's Web site (in that current issue), provided the advertisement appears online up to the next issue or a specified date of removal at time of ad placement. Or, the ad is paid as if it were published in the next issue. Advertisers will be billed at the line rate plus a 35% surcharge. The Web location is http://gradpsych.apags.org and http://www.psyccareers.com. Monitor on Psychology classified advertisers may also have their ads posted online at the gradPSYCH Web site for an additional flat fee charge of $65 per month. For premium exposure, classified advertisers can place a banner ad on both sites (print advertisers receive a 50% discount off of published banner ad rates).

CLASSIFIED PAYMENT TERMS

Purchase orders must accompany advertisements from colleges, universities, or government agencies. All other classified advertising orders must be prepaid prior to publishing, with the exception of orders from either member advertising agencies of the American Association of Advertising Agencies (AAAA) or agencies listed in the Standard Directory of Advertising Agencies. Orders from these advertising agencies must be submitted with an insertion order. Cost estimates are given following receipt of classified ads for advertisers to use in preparing purchase orders and prepayments. Advertisers will be refunded or billed for the difference following publication based on actual ad lineage. A proof of publication will be sent with invoices or payment statements.

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