Display Classified Advertising Rates

Display classified advertising with a boxed ad offers the most exposure. A logo can be included. Rates are determined per column inch as follows:

2005 RATES: BLACK AND WHITE ONLY

	1x	4x
Per column inch	$72	$64

Column inches are determined by multiplying that number of columns wide by the number of inches deep. For example, a two-column (width) by 3-inch (depth) ad would equal 6 column inches with a corresponding 1x rate of $432 (6 column inches x $72). Display classified advertising rates are commissionable.

FREQUENCY DISCOUNTS

Frequency discounts are computed over a period of 12 consecutive months.

The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.