Display Advertising Rates (Editorial Section)

BLACK AND WHITE

Ad Sizes	1x	4x
Full page	$2,800	$2,520
1/2 page	1,625	1,460
Two-column island page	1,175	1,060
1/3rd page	980	880
1/6th page	840	760

PREMIUM POSITIONS: BLACK AND WHITE

Ad Sizes	1x	4x
Cover 2	$3,640	$3,275
Cover 3	3,275	2,950
Cover 4	3,780	3,400
Page 1	3,585	3,200
Page 2	3,275	2,950
Page 3	3,275	2,950

BUSINESS REPLY CARDS (ACCOMPANIED BY A FULL-PAGE AD ONLY)

Minimum size: 8-1/4" wide x 5-1/2" deep or 4-1/8" wide x 10-7/8" deep plus 4-1/2" hanger (bind-in); 4" x 5" (tip-in)
Maximum size: 8-1/4" x 10-7/8" (bind-in); 7-3/4" x 10-3/8" (tip-in)
Thickness: .009" minimum to .012" maximum (bind-in); .0035" minimum (tip-in) Live matter should be kept at least 1/4" from the trim. Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch). Cards will be jogged to the head; allow a minimum of 3/16" head, foot, and face trim (where applicable).

Rates: Bind-in pricing-Standard positioning priced at the earned B&W halfpage rate for minimum sized BRC inserts. Standard positioning priced at the earned B&W full-page rate for maximum-sized BRC inserts.

Tip-in pricing-Standard positioning priced at the earned B&W full-page rate for both minimum and maximum sized BRC inserts.

FULL-PAGE INSERTS (SPECIFICATIONS ARE FOR SADDLE STITCH BIND-INS ONLY)

Publication trim size: 8-1/4" x 10-7/8" plus a 4-1/2" hanger for binding
Head trim: A minimum of 3/16"
Foot trim: A minimum of 3/16"
Face (side) trim: A minimum of 3/16"
Live matter should be kept at least 1/4" from the trim.

Rates: Two-page insert rate (One page, front and back): Standard positioning priced at 2 times the earned B&W page rate.
Four-page insert rate (Two pages, front and back): Standard positioning priced at 4 times the earned B&W page rate.

Additional insert sizes: Please contact an advertising sales manager for a quotation.

Delivery: Preprinted inserts must arrive at the printer 10 days prior to press date.

Approval: A proof of all inserts must be supplied in advance for publisher approval.

gradPSYCH classified advertising offers two formats to recruit personnel, announce a conference, or promote a new book or special software - display classified advertising and line-for-line classified advertising.

Special Note Regarding BRCs and Full-Page Inserts

Additional specifications and pricing may apply depending on the design and paper weight of each individual insert. For this reason, a proof of all inserts is required prior to printing.

Film: Negatives, right reading emulsion side down. A Matchprint proof to be used as a control copy on press is required for all color ads submitted as film. SWOP standards apply.

Velox (stat): Positive
Laser Copy for Black and White Only: 600 dpi acceptable, 1200 dpi preferred
Typesetting: Available for an additional fee

Note: If these guidelines are not followed, APA cannot be responsible for ad misprints or defects.

FREQUENCY DISCOUNTS

Frequency discounts are computed over a period of 12 consecutive months.

The cancellation of a space reservation will result in an adjustment of the rate (short-rate) based on previous insertions in that 12-month period to reflect actual space used.

COLOR

All color charges are in addition to the black and white (B&W) space rate.

Four-color process: $1,200
PMS or matched color(s): $750 each*

*APA reserves the right to match PMS color(s). Ads for PMS color must be supplied on disk or as 4-color process film (CMYK).