Advertising Specifications

Display Advertising (Editorial Section)

MECHANICAL REQUIREMENTS

Ad Sizes	Width/Depth	Width/Depth
	(Inches)	(Millimeters)
Full page	6-7/8" x 9-1/2"	175 mm x 241 mm
1/2 page horizontal	6-7/8" x 4-1/2"	175 mm x 114 mm
1/2 page vertical	3-3/8" x 9-1/2"	86 mm x 241 mm
Two-column island page	4-1/2" x 6-1/4"	114 mm x 159 mm
1/3rd page square	4-1/2" x 4-1/2"	114 mm x 114 mm
1/3rd page vertical	2-1/8" x 9-1/2"	54 mm x 241 mm
1/6th page	2-1/8" x 4-1/2"	54 mm x 114 mm

Full Bleed Sizes	Width/Depth	Width/Depth
	(Inches)	(Millimeters)
2-page spread	17" x 11-1/4"	431 mm x 286 mm
Full page	8-5/8" x 11-1/4"	219 mm x 286 mm
1/2 page vertical	4-3/8" x 11-1/4"	111 mm x 286 mm
1/2 page horizontal	8-5/8" x 5-1/2"	219 mm x 140 mm

Note: Live matter must be kept at least 1/4" away from the trim (or within 7-3/4" x 10-1/4" for full page ads).

PUBLICATION SPECIFICATIONS

Publication trim size: 8-1/4" x 10-7/8"
Printing process: Heatset web offset
Paper: Cover: 60 lb. coated text; Text: 34 lb. publication grade coated text
Binding: Saddle stitched
Line screen: 133 line screen
Bleeds: All bleeds must extend 1/4" outside of the trim area. All live matter must be kept 1/4" within the trim size of the publication. For example, the live area for a full-page ad would be 7-3/4" x 10-1/4".

SPECIFICATIONS FOR SUPPLIED AD MATERIAL (IN ORDER OF PREFERENCE)

Electronic: Printer-optimized PDF files with all fonts embedded are preferred. Low-resolution screen-optimized PDFs are not acceptable. Final ads can also be submitted in QuarkXPress 3.32 or higher (Mac) or PageMaker 5.0 or higher (Mac) along with all linked scans, artwork, and fonts (including screen and printer fonts) used in the file. Provide all fonts for text and graphics as one suitcase per family of screen fonts. Adobe Type 1 fonts are required. No True Type or Multiple Master fonts. Avoid mixing font organization systems.

In setting up your document, please ensure that application files are the same size as the trim size. Scans should be Photoshop TIFFs or EPS in CMYK or Grayscale. Resolution must be no less than 300 dpi for photos, 266 dpi for halftones, and 1200 dpi for line art. No DCS files if trapping is required. No RGB or JPEG files. Maximum enlargement size for raster images is 125%. A hard copy proof is required with all electronic files. An Iris proof for electronic files to be used as a control copy on press is required for all color ads. SWOP standards apply.

Film: Negatives, right reading emulsion side down. A Matchprint proof to be used as a control copy on press is required for all color ads submitted as film. SWOP standards apply.

Velox (stat): Positive
Laser Copy for Black and White Only: 600 dpi acceptable, 1200 dpi preferred
Typesetting: Available for an additional fee

Note: If these guidelines are not followed, APA cannot be responsible for ad misprints or defects.

BUSINESS REPLY CARDS (ACCOMPANIED BY A FULL-PAGE AD ONLY)

Minimum size: 8-1/4" wide x 5-1/2" deep or 4-1/8" wide x 10-7/8" deep plus 4-1/2" hanger (bind-in); 4" x 5" (tip-in)
Maximum size: 8-1/4" x 10-7/8" (bind-in); 7-3/4" x 10-3/8" (tip-in)
Thickness: .009" minimum to .012" maximum (bind-in); .0035" minimum (tip-in) Live matter should be kept at least 1/4" from the trim. Perforations must be at least 3/4" from the binding edge of the insert using micro perfs (12 or more teeth to the inch). Cards will be jogged to the head; allow a minimum of 3/16" head, foot, and face trim (where applicable).

Rates: Bind-in pricing-Standard positioning priced at the earned B&W halfpage rate for minimum sized BRC inserts. Standard positioning priced at the earned B&W full-page rate for maximum-sized BRC inserts.

Tip-in pricing-Standard positioning priced at the earned B&W full-page rate for both minimum and maximum sized BRC inserts.

FULL-PAGE INSERTS (SPECIFICATIONS ARE FOR SADDLE STITCH BIND-INS ONLY)

Publication trim size: 8-1/4" x 10-7/8" plus a 4-1/2" hanger for binding
Head trim: A minimum of 3/16"
Foot trim: A minimum of 3/16"
Face (side) trim: A minimum of 3/16"
Live matter should be kept at least 1/4" from the trim.

Rates: Two-page insert rate (One page, front and back): Standard positioning priced at 2 times the earned B&W page rate.
Four-page insert rate (Two pages, front and back): Standard positioning priced at 4 times the earned B&W page rate.

Additional insert sizes: Please contact an advertising sales manager for a quotation.

Delivery: Preprinted inserts must arrive at the printer 10 days prior to press date.

Approval: A proof of all inserts must be supplied in advance for publisher approval.

Special Note Regarding BRCs and Full-Page Inserts

Additional specifications and pricing may apply depending on the design and paper weight of each individual insert. For this reason, a proof of all inserts is required prior to printing.