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New 2006 Ratecards
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Marketing through APA
Introducing APA Advertising and Exhibit Sales
Services
Bringing the Diverse Specialties
of Psychology Together
For more than 100 years, the American Psychological Association (APA) has
represented psychology in the United States. Based in Washington, DC, APA has
more than 150,000 members, making it the largest association of psychologists
worldwide. Advancing psychology as a science and profession and as a means of
promoting health, education, and human welfare is the organization's primary
goal.
Evident in the 54 subspecialties of APA, the psychology field is quite diverse.
Psychologists and other mental health professionals in the discipline embrace
all aspects of the human experience. In their work, they confront a wide array
of topic areas, including addiction, anger, emotional health, development,
learning, conflict resolution, depression, family issues and divorce, forensics
and criminal justice, obesity, personality disorders, sexuality, sleep, stress,
and trauma, to name a few. They can also be found in every conceivable setting,
ranging from scientific research centers to the criminal justice system, from
private practices and mental health facilities to manufacturing and Fortune 500
companies, and from schools and educational institutions to hospitals and senior
care facilities.
Staying abreast of the changes and advancements made in these vast areas of
psychology is easy thanks to the many tools APA offers its members, tools such
as the Monitor on Psychology, the flagship magazine of the APA;
gradPSYCH, a magazine launched in 2003 for graduate students in
psychology—tomorrow's psychologists; more than 55 scholarly and
professional journals aimed at specific niche markets within the field; the APA
Web site (www.apa.org), providing services for the
profession and the public; APA mailing lists, with segmentation available to
help define audiences and increase response rates; and the APA annual
convention, helping members stay connected.
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