Every August approximately 12,000 psychologists and students from all subdisciplines in the field of psychology gather with their colleagues at the Annual APA Convention. Through various forums—symposia, invited addresses, workshops, films, and other sessions—they discuss and review the latest advances and the most debated topics in psychology. In the exhibit hall, they seek cutting-edge psychology products and services.

The APA Convention is your opportunity to talk face-to-face with your best customers and qualified buyers. A study by the Center for Exhibition Industry Research has shown that exhibitions are more effective than advertising, direct mail, and PR in generating sales leads, taking orders, introducing new products and services, promoting brand image and company awareness, and entering new markets. It also concluded that the success of an exhibitor is highly dependent on the use of pre-show, at show, and post-show promotion.**

** Source: Center for Exhibition Industry Research (CEIR) The Power of Exhibitions II: Maximizing the Role of Exhibitions in the Total Marketing Mix