Exhibit Optimization
Advertise!
Increase your return on investment with convention targeted print and online advertising. Advertise in the APA Convention Program, APA Convention Program Supplement, on the APA convention website, on the APA convention mobile app, and in the Monitor on Psychology Special Convention issue (July/August). Advertise in all five to receive discounts. For a complete list of all APA publications and advertising rates, go to APA ratecard.
Attach Your Brand to an Event as a Sponsor!
Increase your marketplace visibility through convention sponsorship. There are many on-site opportunities that you can sponsor exclusively or as a co-sponsor all designed to fit any budget (or allow us to work with you on a custom sponsorship). See Sponsorship Information for details!
Place a Flyer in the Attendee Registration Packet
First Come, First Served—available to the first 10 exhibitors who submit their request. A limited amount of space is available in the convention registration packets for exhibitors to include promotional flyers. Space is limited to product or service promotion and cannot be used to promote sessions that are part of the formal convention program. For $2,500 (for 8,000 flyers) this is an excellent way to draw attendees to your booth. Each participating exhibitor is limited to a one page (8 1/2” x 11”), two-sided flyer (or equivalent). To reserve your space, email your request by May 15, 2013 to: Mona Alcazar or Jodi Ashcraft. Upon approval, materials should be boxed, packaged on a skid, and delivered no later than June 6, 2013 to: APA Convention Registration Packets, c/o Brede National Exposition Services, ATTN: Johnny Bryant, 6801 Mid Cities Avenue, Beltsville, MD 20705, (301) 937-8600.
Conduct a Raffle
Tell us the product you will be raffling by March 29, 2013, and we will list your company name, your booth number, the product to be raffled, and the time and day the winner will be announced in the Convention Program f ee! Also as a banner ad on the Convention Mobile App, your raffle information must be received no later than May 15, 2013. Please contact Mona Alcazar if you want to participate.
Additional Information Regarding the Exhibitor Raffle Drawings:
1) In the Convention Program, APA will list your company name, your booth number, the product/s or title/s to be raffled, and the time/s and day/s you will be picking the raffle winner/s (FREE!). Email Mona Alcazar which time and date you will be raffling a free item/s from the times below:
July 31: 12:30 p.m.
Aug. 1: 12:30 p.m.
Aug. 2: 10 a.m. and 12:30 p.m.
Aug. 3: 10 a.m. and 12:30 p.m.
2) Exhibitors will be drawing the name of the raffle winner corresponding to the date/s and time/s that you have provided.
3) Raffle winners (along with your company name and booth number) will be announced during the convention over the exhibit loud-speaker during those times.
Direct Mail
Direct mail to pre-registrants prior to the APA convention and to the full attendee list just after the meeting. Contact Experient (Frederick, MD office), (800) 787-0475 or (301) 662‑9400 for prices and available lists, or go online at Experient. Pre-registrant and full attendee mailing lists are available to full booth exhibitors only (and are not available to Free-Take-One brochure booth participants or nonexhibitors).
APA Mailing List Rental
Mail to preregistrants prior to the convention through Experient. Reach the remainder of the market through APA. As an exhibitor, you can choose from a host of lists including the APA membership, student or international affiliates, specific APA divisions, journal subscribers or a combination of lists. These are valuable, qualified prospects that you can target direct messages to by select specialty, geographic region and more! To ensure this is part of your marketing program go to the APA website for additional information.
Use the Experient Sales Lead Retrieval System
Capture qualified leads in your booth through the Experient Sales Lead Retrieval System. For more information, contact: Experient, 1888 N. Market Street, Frederick, MD 21701, phone: (800) 787-0475 or (301) 662-9400; fax: (301) 694-3549; or visit their website at Experient.
Participate in “Coffee With the Authors”
Schedule your author signings for Thursday, Aug. 1, 10:00 a.m.–11:00 a.m. Send us your list of authors and titles (or products) and we’ll use the information in publicizing the event. Book signing information must be sent by May 18, 2013 (for inclusion in the July/August Special Convention issue of the Monitor on Psychology) or June 13, 2013 (for inclusion in the Convention Program Supplement). Email the information to Mona Alcazar or Jodi Ashcraft.
Provide Us Your 40-word Description and Web Address
Your company name, booth number, mailing address, web address (with link to your home page) and 40-word description of your exhibit for approval of the Board of Convention Affairs, will be published in the Convention Program, on the convention website and on the convention mobile app. Descriptions received after March 20, 2013, will be published in the Convention Program Supplement. Descriptions received after June 28, 2013, will only be published on the web and on the Convention mobile app. Using your company password provided on your confirmation letter, simply logon to APA’s interactive exhibit floor plan and complete your booth description.
Tell Us What’s New With You in 2013
With the interactive exhibit floor plan software and displayed on the convention mobile app, you may now provide information about your company profile, new product launches, book releases and services to be debuted at the 2013 APA Annual Convention, as well as product category information to be added in the searchable product locator. Attendees will be able to access your company information online 24/7 leading up to the APA convention.
Your Company Logo and/or Product Press Release
Exhibitors may enhance their APA online profile by adding their company logo and/or, a Product Press Release (logo = $80; one Product Press Release = $105; combination of logo and Product Press Release = $160). Your company logo and/or Product Press Release downloaded onto your online exhibitor profile will also translate to APA’s Convention mobile app. For information on character limits and file type requirements for your company logo and/or Product Press Release, email Mona Alcazar.
