Exhibitor Prospectus
The 120th APA Annual Convention
Orange County Convention Center
Orlando, FL
August 2-5, 2012
According to The Center for Exhibition Industry Research (CEIR), 99% of surveyed marketing executives identified a unique value of business-to-business exhibitions that is not provided by other marketing channels.1
Psychologists represent a very educated, affluent market that delivers and influences mental health care delivery, research, and higher education. They are involved in increasing levels of influence in all areas of industry. Now is your chance to meet face-to-face with approximately 12,000 high-level decision makers who buy and develop the products and services you deliver. Exhibit at the 120th American Psychological Association Annual Convention, August 2-5, 2012, in Orlando, FL.
Sample traffic generating features in the 2012 APA exhibit hall include:
On its second year, we will have the Technology Exhibit where attendees can learn from the experts with hands on demonstrations and 15-minute topical discussions each day of the APA Convention.
To increase traffic in the APA exhibit hall, we will again be offering the very popular Visa gift card give-aways where attendees can complete a brief exhibit hall survey and be entered to win a daily drawing for $100 Visa gift cards.
New in 2012, we will be adding a Wii Gaming Station to the show floor. This will help promote one of the focal points of this year’s Presidential Programs—combating obesity.
Following are some important things to note as you are planning your convention participation:
When planning your exhibit, be sure to make it an integrated marketing experience through advertising—in the Convention Program, Convention Program Supplement, Convention website, and July/August (Convention issue) Monitor on Psychology.
Give attendees more of what they want by enhancing your exhibitor profile with your company logo, product press release, and embedded video to be published online. Your company logo and/or product press release downloaded onto your online exhibitor profile will translate to APA’s Convention mobile app.
In addition to your exhibit, raise your marketplace visibility with 2012 sponsorship opportunities at the 2012 APA Convention. Sponsor the Net Lounge, Charging Kiosks, City Guide and Exhibit Hall Map, Exhibits-Only Hour, Massage Break Lounge, refreshment breaks in the exhibit hall, or call us to explore other possibilities.
Connect with the best in psychology at APA in Orlando!
1Source: 2011 online survey by CEIR of marketing executives across industry sectors who are involved in marketing and promotions decisions.
