APA Convention Sponsorships
Take advantage of APA’s sponsorship programs to increase your visibility in the psychology marketplace, while showcasing your support for the field — become a sponsor at the APA Annual Convention. Sponsorships help exhibitors create awareness of their company’s presence not only at the show but in the industry.
The Center for Exhibition Industry Research (CEIR) reports that 76 percent of trade show attendees leave home already having decided which booths they want to visit, yet less than 20 percent of exhibitors actually conduct some form of preshow promotion. Take advantage of the sponsorship opportunities below that APA offers to ensure you are on their “must visit” list.
Each sponsorship opportunity includes recognition as an APA convention sponsor on the homepage of the APA convention website, in general on-site signage and at the front of the APA Convention Program. Sponsorships valued at $15,000 and above also include discounts on print advertising.
Below are the various sponsorship opportunities available.
New for 2013: Health Challenge Pavilion
Exclusive Sponsor = $30,000
Co-sponsor (two available) = $18,000
Located in the Exhibit Hall as a 50’ by 50’ island booth, the sponsorship of the Health Challenge Pavilion will allow attendees to get moving, challenge their colleagues, and have some fun competing with a number of Wii and other games. The Health Challenge Pavilion will also teach essential psychological healthy tips that will improve productivity and health. Attendees can compete for daily medals, best overall trophies and bragging rights! Sponsorship will be recognized on Health Challenge Pavilion signage and convention marketing materials.
Net Lounge — (Exclusive Sponsor) $30,000
This exclusive sponsorship provides free WiFi access for attendees who bring their own laptops, iPads, etc., (e.g. email, web, Facebook, Twitter, etc.) while attending the APA annual convention. The Net Lounge is handsomely decorated with a lounge area. Sponsorship includes:
Sponsorship recognition signage in the Net Lounge
A 4-month banner ad campaign throughout the APA website
Sponsorship recognition on the APA convention website
Sponsorship recognition in the Convention Program
Sponsorship recognition in general on-site signage at the APA convention
Mailing list of convention preregistrants
Entire mailing list of 2013 convention attendees
Convention Mobile App
Gold Sponsor (one available) = $22,000
Co-sponsor (two available) = $10,000
The convention mobile app provides convention attendees with convention information and allows them to engage before, during, and for a year after the meeting ends. It makes it easy to follow product launches, receive updates, and view interactive content relevant to psychology. The APA Convention mobile app features include: a complete listing of sessions and speakers; a customizable convention schedule/personal itinerary; an interactive exhibitor list; the ability to search for exhibitors and products; an interactive exhibit floor plan; real-time convention alerts via text messaging; social media interaction with live Twitter feeds from anyone using the convention hashtag, plus more!
Charging Kiosks — $7,000 each
The electronic savvy attendee will be delighted to see free charging kiosks to charge up the batteries of their cell phones, laptops, tablets and iPods. Each charging kiosk will charge multiple devices simultaneously. The charging components are ADA-compliant with each charging station having an accessible area for those in a wheelchair. Convention attendees will notice the sponsor signage on the kiosk.
Welcoming Juice —
(Exclusive Sponsor) $5,500
Capture the attention of attendees as they first arrive in the Hawai‘i Convention Center with welcoming juice. As a sponsor, you may provide napkins with your corporate logo. The sponsorship includes signage, recognition as a sponsor on the APA website and in the Convention Program.
Exhibit Hall Refreshment Breaks —
(Three available) $15,000 each
Increase your marketplace visibility by sponsoring refreshments in the APA exhibit hall. Sponsor one or all of the exhibit hall refreshment breaks each day.
Signage to include your company name, logo and location in the exhibit hall
Inclusion as a sponsor of the exhibit hall refreshments in the daily program listing in the Convention Program
Sponsorship recognition on the APA convention website
Sponsorship recognition in the Convention Program
Sponsorship recognition in general on-site signage at the APA convention
The ability to provide napkins with your corporate logo
Exhibits-Only Hour and Reception —
(Exclusive Sponsor) $20,000
Gain maximum exposure by hosting the Exhibits-Only Hour and exhibit hall reception on Wednesday, July 31, 2013, from 1-2 p.m. Sponsorship includes:
Sponsorship recognition in the Convention Program and on the APA website
Signage throughout the convention and during the event
The pre-registrant and full-registrant convention mailing lists
A promotional flyer in the registrant packets
The ability to provide napkins with your corporate logo
Massage Break Lounge
(Exclusive Sponsor) $10,000
Sponsor a relaxing upper body massage to the thousands of attendees who visit the Massage Break Lounge each year.
Overhead signage to include your company name and logo
Easel signage to include your company name, logo and booth number
Your promotional materials in the Massage Break Lounge
As a sponsor, your organization may provide signature clothing, such as golf shirts, for the massage practitioners to wear
Convention Notepads —
(Exclusive Sponsor) $5,000
Your brand logo will be on every page in the notes of those who use notepads. Convention notepads are included in the conference bags. The sponsor is expected to provide the imprinted notepads.
CE Workshop Continental Breakfast —
(Four Available) $8,000 per breakfast
Want to reach those people in need of continuing education in psychology? Sponsor one or all of the continental breakfasts provided at the beginning of each CE Workshop day.
Signage to include your company name, logo and location in the exhibit hall
Table space for your promotional materials
The ability to provide napkins with your corporate logo
CE Workshop Coffee Breaks —
(Eight available) $4,000 per coffee break
Increase your visibility with CE Workshop participants by sponsoring one or all of their coffee breaks (two each day).
Signage to include your company name, logo and location in the exhibit hall
Table space for your promotional materials
The ability to provide napkins with your corporate logo
Custom Sponsorships
Don’t see anything here that is an exact fit for what you’re looking for? Let us work with you to customize a sponsorship tailored to meet your needs and marketing objectives.
Sponsorship Policies and Procedures
Sponsorships are only available to APA convention exhibitors and vendors.
All sponsorships are available to all exhibitors; however, a company that sponsors an APA convention activity will have the first right of refusal the following year on that same sponsorship opportunity.
Sponsorships will be assigned on a first-come, first-served basis. If multiple applications are received on the same day, a drawing will be held to determine the “winner.”
The balance of the sponsorship fee must be received by May 1, 2013.
Sponsors must comply with all relevant policies concerning advertising and exhibiting with the American Psychological Association.
For additional information or to reserve a sponsorship, contact Jodi Ashcraft, Director, Advertising & Exhibit Sales, phone: (202) 336-5565, email, or Mona Alcazar, Manager, Exhibit Sales, phone: (202) 336-5627, email.
