APA Convention Sponsorships
Take advantage of APA’s sponsorship programs to increase your visibility in the psychology marketplace, while showcasing your support for the field — become a sponsor at the APA Annual Convention. Sponsorships help exhibitors create awareness of their company’s presence not only at the show but in the industry.
The Center for Exhibition Industry Research (CEIR) reports that 76 percent of trade show attendees leave home already having decided which booths they want to visit, yet less than 20 percent of exhibitors actually conduct some form of preshow promotion. Take advantage of the sponsorship opportunities below that APA offers to ensure you are on their “must visit” list.
Each sponsorship opportunity includes recognition as an APA convention sponsor on the home page of the APA convention website, in general on-site signage and at the front of the APA Convention Program. Sponsorships valued at $15,000 and above also include discounts on print advertising.
Below are the various sponsorship opportunities available.
New for 2012: Convention Mobile App
Gold Sponsor = $20,000
Silver Sponsor = $15,000 - SOLD!
The APA convention mobile app provides convention attendees with convention information and allows them to engage before, during, and for a year after the meeting ends. The convention app will be launched in early June 2012. It makes it easy to follow product launches, receive updates and view interactive content relevant to psychology. The convention app features include: a complete listing of sessions and speakers; a customizable convention schedule/personal itinerary; an interactive exhibitor list; the ability to search for exhibitors and products; an interactive exhibit floor plan; real-time convention alerts via text messaging; social media interaction with live Twitter feeds from anyone using the convention hashtag, plus more!
New for 2012: Net Lounge — (Exclusive Sponsor) $30,000
This exclusive sponsorship provides free WiFi access for attendees who bring their own laptops, iPads, etc., (e.g. email, web, Facebook, etc.) while attending the APA Annual Convention. The Net Lounge is handsomely decorated with a bar area, providing attendees the availability to purchase coffee or tea in the morning as well as alcoholic and nonalcoholic beverages in the afternoon. Sponsorship includes:
Sponsorship recognition signage in the Net Lounge
The ability to add logo napkins in the bar area
A 4-month banner ad campaign throughout the APA website
Sponsorship recognition on the APA convention website
Sponsorship recognition in the Convention Program
Sponsorship recognition signage on site at the APA Annual Convention
Mailing list of convention pre-registrants
Placement of a flyer in the convention registrant bags
Entire mailing list of 2012 convention attendees
New for 2012: Charging Kiosks — (Exclusive Sponsor) $10,000/$3,500 each
The electronic savvy attendee will be delighted to see free charging kiosks to charge up the batteries of their dying cell phones, laptops, iPads, etc, Each charging kiosk will charge multiple devices simultaneously. The charging components are ADA-compliant with each charging station having an accessible area to those in a wheelchair. Convention attendees will notice the sponsor signage on the kiosk itself as well as on an easel.
City Guide and Exhibit Hall Map —
(Exclusive Sponsor) $22,000
Give attendees something they need — sponsor the Orlando, Fla., City Guide and Exhibit Hall Map, a very valuable and practical tool showing a map of the city of Orlando featuring major attractions, hotels, and restaurants; and the APA Exhibit Hall floor plan in the Orange County Convention Center highlighting your booth location to attendees. The Orlando City Guide and Exhibit Hall Map is distributed on site during the APA Annual Convention. You get the ultimate exposure and visibility.
Sponsorship recognition on the front cover of the map
Interior map panels for your customized message
A 4-month banner ad campaign throughout the APA website
Sponsorship recognition on the APA convention website
Sponsorship recognition in the Convention Program
Sponsorship recognition signage on site at the APA convention
Mailing list of convention preregistrants
Entire mailing list of 2012 convention attendees
Welcoming Juice —
(Exclusive Sponsor) $5,500
Capture the attention of attendees as they first arrive in the Orange County Convention Center with welcoming Florida juice. As a sponsor, you may provide napkins with your corporate logo. The sponsorship includes signage, recognition as a sponsor in the Convention Program and on the APA website.
Exhibit Hall Refreshment Breaks —
(Three available) $15,000 each
Increase your marketplace visibility by sponsoring refreshments in the APA exhibit hall. Sponsor one or all of the exhibit hall refreshment breaks each afternoon.
Signage to include your company name, logo and location in the exhibit hall
Inclusion as a sponsor of the exhibit hall refreshments in the daily program listing in the Convention Program
Sponsorship recognition on the APA convention website
Sponsorship recognition in the Convention Program
Sponsorship recognition signage on site at the APA convention
The ability to provide napkins with your corporate logo
Exhibits-Only Hour and Reception —
(Exclusive Sponsor) $20,000
Gain maximum exposure by hosting the Exhibits-Only Hour and exhibit hall reception on Thursday, Aug. 2, 2012 from 4-5 p.m. Sponsorship includes:
Sponsorship recognition in the Convention Program and on the APA website
Signage throughout the convention and during the event
The pre-registrant and full-registrant convention mailing lists
A promotional flyer in the registrant packets
The ability to provide napkins with your corporate logo
Massage Break Lounge
(Exclusive Sponsor) $10,000
Sponsor a relaxing upper body massage to the thousands of attendees who visit the Massage Break Lounge each year.
Overhead signage to include your company name and logo
Easel signage to include your company name, logo, and booth number
Your promotional materials in the Massage Break Lounge
As a sponsor, your organization may provide signature clothing, such as golf shirts, for the massage practitioners to wear
Convention Notepads —
(Exclusive Sponsor) $5,000
Your brand logo will be on every page in the notes of those who use notepads. Convention notepads are included in the conference bags. The sponsor provides the imprinted notepads.
Ray’s Race 5K Run and Walk —
(Co-Sponsor) $1,000
Running Psychologists, a section of Division 47 (Exercise and Sport Psychology) is calling for sponsors for the 2012 34th annual Ray’s Race 5K Run and Walk, to be held at the APA convention in Orlando on Saturday, Aug. 4, 2012. Ray’s Race was named in honor of Dr. Raymond Fowler, former APA CEO and founder of the Running Psychologists in 1979. They will be encouraging runners and walkers of all ages and levels of ability to participate in the race, and expect a big turnout. Sponsorship includes:
Name and logo of sponsor will be printed on the back of the race t-shirt
Sponsor/s will be listed prominently on the race registration forms, which will be distributed to all attendees at the APA convention, included in Division 47 newsletter, sent to all previous race participants via email, and displayed in online registration with Active.com
Sponsor will be thanked on a banner and in a race DVD displayed at the Division Services Booth, located near the convention registration area
Sponsor will be thanked at the post awards ceremony
One representative from the sponsoring company can participate in the race with the registration fee waived
CE Workshop Coffee Breaks —
(Eight available) $4,000 per coffee break
Increase your visibility with CE Workshop participants by sponsoring one or all of their coffee breaks (two each day).
Signage to include your company name, logo, and location in the exhibit hall
Table space for your promotional materials
The ability to provide napkins with your corporate logo
CE Workshop Continental Breakfast —
(Four available) $8,000 per breakfast
Want to reach those people in need of continuing education in psychology? Sponsor one or all of the continental breakfasts provided at the beginning of each CE Workshop day.
Signage to include your company name, logo, and location in the exhibit hall
Table space for your promotional materials
The ability to provide napkins with your corporate logo
Custom Sponsorships
Don’t see anything here that is an exact fit for what you’re looking for? Let us work with you to customize a sponsorship tailored to meet your needs and marketing objectives.
Sponsorship Policies and Procedures
Sponsorships are only available to APA convention exhibitors and vendors.
All sponsorships are available to all exhibitors; however, a company that sponsors an APA convention activity will have the first right of refusal the following year on that same sponsorship opportunity.
Sponsorships will be assigned on a first-come, first-served basis. If multiple applications are received on the same day, a drawing will be held to determine the “winner.”
The balance of the sponsorship fee must be received by May 3, 2012.
Sponsors must comply with all relevant policies concerning advertising and exhibiting with the American Psychological Association.
For additional information or to reserve a sponsorship, contact Jodi Ashcraft, Director, Advertising & Exhibit Sales, phone: (202) 336-5565, email, or Mona Alcazar, Manager, Exhibit Sales, phone: (202) 336-5627, email.
