sponsorship-canadaThe APA annual convention is a cutting edge, must-see and be-seen event designed to connect you with top decision-makers in the psychology industry. It is a powerful marketing and sales opportunity for your product or service. Sponsoring the APA annual convention is the most effective way to show psychologists your support for the field. Sponsorships help exhibitors create awareness of their company’s presence not only at the show but in the industry.

Sponsors can choose between premier convention sponsorships at different levels of market reach and convention engagement, À La Carte Sponsorships, or ask us to customize a sponsorship to meet your unique needs.

Early commitments maximize recognition, so please submit your application as soon as possible.

2015 Premier Convention Sponsorship Levels

Gold
$40,000 
Silver
$25,000
Bronze
$15,000
Value
One exhibit booth space * $1,975
One exhibit booth space * $1,775
One exhibit booth space * $1,475
240 x 400 Online banner ad across www.apa.org website for three months * $8,505
250 x 250 Online banner ad across www.apa.org website for three months * $6,495
120 x 240 Online banner ad across www.apa.org website for three months * $1,545
Listing on the APA convention website as a Premier Convention Sponsor (before A La Carte Sponsor listing) * * * Value Added
Convention Partner Listing in 2015 Convention Program * * * Value Added
Back of tab divider 4-color ad in Convention Program * $3,025
Full page (special) b/w ad in Convention Program * * $1,400
Eight extra complimentary exhibitor badges @ $330 each * $2,640
Four additional complimentary exhibitor badges @ $330 each * $1,320
Two additional complimentary exhibitor badges @ $330 each * $660
Four invites to President's Reception * Value Added
VIP seating during Opening Ceremony * * * Value Added
Sponsorship recognition during Opening Reception * * * Value Added
Multi-media video package in Convention Mobile App * $2,750
Banner ad package on Convention Mobile App * * $1,500
Recognition in a Sponsor Convention Bag insert * * * $2,700
Full-page ad in Monitor on Psychology July/August issue * $8,235
Full-page ad in Monitor on Psychology July/August and Sepember issues * $16,470
Full page ad in American Psychologist (or APA journal of choice) May/June, July/August, and September issues * * * $4,320
Recognition on prominent banners and signage throughout the APA area within the Metro Toronto Convention Centre * * * Value Added
Visual recognition at your company booth (e.g. easel sign) * * * Value Added
Convention partner ribbon * * * Value Added
Pre- and full registration lists * * * $1,000
Floormakers * * * $3,000
Booth upgrade with company logo and one press release * * * $160


À La Carte Convention Sponsorships

In addition to the new Premier Convention Sponsor program, APA continues to offer à la carte sponsorship opportunities.

Each sponsorship opportunity includes recognition as an APA Convention sponsor on the home page of the APA Convention website, in general onsite signage, and at the front of the APA Convention Program.

Sponsorships valued at $15,000 and above also include discounts on print advertising.

Green Electricity/Bullfrog Power (Exclusive Sponsor) $15,000

bullfrog-powerSponsors can align their organization’s green initiatives with the APA convention’s environmental impact while in Toronto, with Bull Frog Power — matching electrical usage of the APA convention with renewable power. Sponsorship includes:

  • Overarching recognition as the sponsor of Bullfrog Power on signage throughout the APA convention.
  • Sponsorship recognition in an APA Convention Attendee Green Initiatives brochure.
  • Sponsorship recognition in APA convention marketing incentives.
  • A 4-month banner ad campaign throughout the APA website.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Mailing list of convention preregistrants.
  • Entire mailing list of 2015 convention attendees.
WiFi Access (Exclusive Sponsor) $30,000

This exclusive sponsorship provides free WiFi access for attendees throughout the Metro Toronto Convention Centre (excluding the Exhibit Hall), while attending the APA Annual Convention. Sponsorship includes:

  • Customized sponsorship recognition when signing on for free WiFi access.
  • A 4-month banner ad campaign throughout the APA website.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Sponsorship recognition in general on-site signage at the APA convention.
  • Mailing list of convention preregistrants.
  • Entire mailing list of 2015 convention attendees.
Net Lounge (Exclusive Sponsor) $30,000

This exclusive sponsorship provides free WiFi access for attendees in the APA Net Lounge, while attending the APA Annual Convention. The Net Lounge is handsomely decorated with a lounge area. Sponsorship includes:

  • Customized sponsorship recognition when signing on for WiFi in the Net Lounge.
  • Sponsorship signage in the Net Lounge.
  • A 4-month banner ad campaign throughout the APA website.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Sponsorship recognition in general on-site signage at the APA convention.
  • Mailing list of convention preregistrants.
  • Entire mailing list of 2015 convention attendees
Convention Mobile App (Gold Sponsor = one available) $22,000/(Co-sponsor = two available) $10,000

mobile-devicesThe Convention Mobile App provides attendees with convention information and allows them to engage before, during, and for a year after the meeting ends. It makes it easy to follow product launches, receive updates and view interactive content relevant to psychology. The APA Convention Mobile App features include: a complete listing of sessions and speakers; a customizable convention schedule/personal itinerary; an interactive exhibitor list; the ability to search for exhibitors and products; an interactive exhibit floor plan; real-time convention alerts via text messaging; social media interaction with live Twitter feeds from anyone using the convention hashtag, plus more.

Welcoming Juice (Exclusive Sponsor) $6,000

Capture the attention of attendees as they first arrive in the Metro Toronto Convention Centre with welcoming juice. As a sponsor, you may provide napkins with your corporate logo. The sponsorship includes signage, recognition as a sponsor on the APA website and in the Convention Program.

Coffee With Exhibitors $15,000

Increase your marketplace visibility by sponsoring the Coffee With Exhibitors hour. Saturday, Aug. 8, 10:00-11:00 a.m.

  • Signage to include your company name, logo, and location in the exhibit hall.
  • Inclusion as a sponsor of the Coffee With Exhibitors hour in the Convention Program.
  • Sponsorship recognition on the APA convention website.
  • Sponsorship recognition in the Convention Program.
  • Sponsorship recognition in general on-site signage at APA convention.
  • The ability to provide napkins with your corporate logo.
Exhibits-Only Hour (Exclusive Sponsor; Thursday, Aug, 6, 4:00–5:00 p.m., or Friday, Aug. 7, noon–1:00 p.m.) $20,000 each

Gain maximum exposure by hosting the Exhibits-Only Hour on Thursday, Aug. 6, 2015, from 4:00-5:00 pm or on Friday, Aug. 7, from noon–1:00 p.m. Sponsorship includes:

  • Sponsorship recognition in the Convention Program and on the APA website.
  • Signage throughout the convention and during the event.
  • The preregistrant and full-registrant convention mailing lists.
  • A promotional flyer in the registrant packets.
  • The ability to provide napkins with your corporate logo.
Massage Break Lounge (Exclusive Sponsor) $10,000

Sponsor a relaxing upper body massage to the thousands of attendees who visit the Massage Break Lounge each year.

  • Overhead signage to include your company name and logo.
  • Easel signage to include your company name, logo, and booth number.
  • Your promotional materials in the Massage Break Lounge.
  • As a sponsor, your organization may provide signature clothing, such as golf shirts, for the massage practitioners to wear.
Convention Notepads (Exclusive Sponsor) $5,000

Your brand logo will be on every page in the notes of those who use notepads. Convention notepads are included in the conference bags. Sponsor is expected to provide the imprinted notepads.

Custom Sponsorships

Don’t see anything here that is an exact fit for what you’re looking for? Let us work with you to customize a sponsorship tailored to meet your needs and marketing objectives.

Sponsorship Policies and Procedures

  • Sponsorships are only available to APA convention exhibitors and vendors.
  • All sponsorships are available to all exhibitors; however, a company that sponsors an APA convention activity will have the first right of refusal the following year on that same sponsorship opportunity.
  • Sponsorships will be assigned on a first-come, first-served basis. If multiple applications are received on the same day, a drawing will be held to determine the “winner.”

The balance of the sponsorship fee must be received by May 1, 2015.

No cancellations or refunds allowed after May 1, 2015.

Sponsors must comply with all relevant policies concerning advertising and exhibiting with the American Psychological Association.

For additional information or to reserve a sponsorship, contact:

  • Jodi Ashcraft, director, Advertising & Exhibit Sales, phone: (202) 336-5565, or
  • Mona Alcazar, manager, Exhibit Sales, phone: (202) 336-5627.