Additional Membership Statistics
Source: Current Major Field of APA Members by Membership Status, 2009 APA Membership Directory. Compiled by the APA Center for Workforce Studies
From the 2011 APA convention (Washington, D.C.), the following is a summary of the findings from the Radio Frequency Identification (RFID) tracking of the APA Exhibit Hall:
The total number of unique attendees for all four days of exhibition was 7,202.
The average attendee spent 365 minutes (6.1 hours) in the exhibit hall and visited the exhibit hall multiple times during the four conference days.
In addition, from exhibitors who rented a lead retrieval machine, the hours of 10 a.m., 11 a.m., and 12 p.m., showed the highest lead activity across the show floor for all four conference days.
Source: AllianceTech Intelligent Events, August 2011; 2011 Lead Analysis Report, Compiled by Experient, Inc.
The following is a summary of findings from a 2011 exhibit hall survey:
48.8 percent of survey respondents were an APA Member or Affiliate
37.8 percent planned to visit the exhibit hall 2–3 times during the Convention
42.1 percent indicated they spent 1–2 hours in the exhibit hall per visit
31.1 percent indicated they researched the exhibitors they planned to visit prior to the Convention
39.6 percent talked to an exhibitor about future business
45 percent visited the exhibit hall to see an author during the Coffee With the Authors hour (Saturday, Aug. 6, 10–11 a.m.)
Source: 2011 APA Exhibit Hall Survey, APA Exhibit Sales Office
