Additional Membership Statistics
Source: Current Major Field of APA Members by Membership Status, 2011 APA Membership Directory. Compiled by the APA Center for Workforce Studies
From the 2012 APA convention (Orlando, Fla.), the following is a summary of the findings from the Radio Frequency Identification (RFID) tracking of the APA Exhibit Hall:
The total number of unique attendees for all four days of exhibition was 6,566.
The average attendee spent 3.6 hours in the exhibit hall and visited the exhibit hall multiple times during the four conference days.
In addition, from exhibitors who rented a lead retrieval machine, the hours of 10 a.m., 11 a.m., and 12 p.m., showed the highest lead activity across the show floor for all four conference days.
Source: AllianceTech Intelligent Events, August 2012; 2012 Lead Analysis Report, Compiled by Experient, Inc.
The following is a summary of findings from a 2012 exhibit hall survey:
32.5% visited the exhibit hall to see a particular exhibitor
32.6% attended a poster session
38.6% visited the exhibit hall 4–5 times during the convention
40.4% indicated they spent 1–2 hours in the exhibit hall per visit
63.8% of respondents did not research exhibitors in advance of the meeting
Of those that researched exhibitors in advance, 29.7% used the APA convention app to look up exhibitors
32.4% spent less than $50 while in the exhibit hall
Source: 2012 APA Exhibit Hall Survey, APA Exhibit Sales Office