Advertising & Promotion

According to the Center for Exhibition Industry Research (CEIR), the average attraction efficiency (or “noticeability”) of an exhibiting organization increases substantially through integrating advertising, sponsorships, and hospitality functions into the exhibition marketing mix.

The 2009 APA Convention Program, the APA Web site, the July/August (convention issue) Monitor on Psychology, and direct mail offer you four great ways to optimize your exhibit exposure. This is Bonus Distribution and Combined Value at its best!

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