…Advertise!
Increase your return on investment with convention targeted print and online advertising. Advertise
in the APAConvention Program, on the APA Convention Web site, and in the Monitor on Psychology special convention issue (July/August). Advertise in all three to receive discounts. For a complete list
of all APA publications and advertising rates, go to www.apa.org/ads/ratecard.
…Attach your brand to an event as a Sponsor!
Increase your marketplace visibility through convention sponsorship. There are many on-site
opportunities that you can sponsor exclusively or as a co-sponsor all designed to fit any budget
(or allow us to work with you on a custom sponsorship). See the Advertising & Promotion "sponsorships" page.
…Place a flyer in the Attendee Registration Packet First-Come, First-Served—available to the first 10 exhibitors who submit their request. A limited amount
of space is available in the Convention Registration Packets for exhibitors to include promotional flyers.
Space is limited to product or service promotion and cannot be used to promote sessions that are
part of the formal Convention Program. At $.25 apiece (for 10,000 flyers) this is an excellent way to
draw attendees to your booth. Each participating exhibitor is limited to a one page (8-1⁄2” x 11”),
two-sided flyer. To reserve your space, e-mail your request by June 2, 2009 to: Jodi Ashcraft or
Mona Alcazar. Materials should be boxed, packaged on
a skid, and delivered no later than July 1, 2009 to: APA Convention Registration Packets, c/o Brede
National Exposition Services, ATTN: Johnny Bryant, 6801 Mid Cities Avenue, Beltsville, MD 20705,
(301) 937-8600.
.
…Conduct a Raffle
Tell us the product you will be raffling by April 1, 2009, and we will list your company name, your
booth number, the product to be raffled, and the time and day the winner will be announced, in the
Convention Program (free!). APA will designate the time and day you should select your winner.
Raffle winners (along with your company name and booth number) will be announced during the
convention over the exhibit hall loudspeaker.
…Direct Mail
Direct mail to pre-registrants prior to the APA Convention and to the full attendee list just after the
meeting! Contact Experient (Frederick, MD office), (800) 787-0475 or (301) 662-9400 for prices
and available lists, or go online at www.experient-inc.com.
Pre-registrant and full attendee mailing lists are
available to full booth exhibitors only (and are
not available to Free-Take-One brochure
booth participants or non-exhibitors).
…APA Mailing List Rental Mail to pre-registrants prior to the convention through Experient. Reach the remainder of the market
through APA. As an exhibitor, you can choose from a host of lists including the APA membership,
student or international affiliates, specific APA divisions, journal subscribers, or a combination of
lists. These are valuable, qualified prospects that you can target direct messages to by select specialty,
geographic region, and more! To ensure this is part of your marketing program go to www.apa.org/other for additional information.
…Use the Expocard Sales Lead Retrieval System
Capture qualified leads in your booth through the Expocard Sales Lead Retrieval System. For more
information,contact: Experient, 1888 N. Market Street, Frederick,MD 21701, phone: (800) 787-0475
or (301) 662-9400; fax: (301) 694-3549; or visit their Web site at www.experient-inc.com.
…Participate in Coffee
with the Authors
Schedule your author signings
for Saturday, August 8,
10:00 AM – 11:00 AM. Send us
your list of authors and titles
(or products) and we’ll use the
information in publicizing the
event. Book signing information
must be sent by May 18, 2009.
E-mail the information to
Jodi Ashcraft or Mona Alcazar.
…Provide us your Web address and be listed in an exhibitor list on the APA Web site
When filling out your exhibit contract, be sure to include your Web address. Your company name,
booth number, mailing address, and Web address (with link to your home page) will appear on the
APA Convention Web site beginning in May with periodic updates leading up to the convention.
...Tell us what’s new with you in 2009 With the new interactive exhibit floor plan software, you may now provide information about your
company profile, new product launches, book releases, and services to be debuted at the 2009 APA
Convention, as well as product category information to be added in the searchable product locator.
Attendees will now be able to access your company information online 24/7 leading up to the APA
Convention. For more information on the new online exhibit floor plan software, see the Floor Plan page.
Exhibit Optimization
