Spotlight
on Consulting Issues
Crossing
the Border:
Venturing into International Consulting
Jennifer
Boyce, Ph.D.
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How
do you go beyond borders? That is, how do you expand your
practice outside of the US? Perhaps more importantly, how
do you expand your mind outside the US? Consulting
internationally is more than buying a return ticket to
Australia. A
psychologist delivers high-powered problem-solving
expertise cupped with a “child-like mind” seeking to
understand the multi-layered context in which the business
problem is embedded. If you are revamping an appraisal
system in Japan, do you insist on facilitating direct
feedback between senior level management and subordinates
despite cultural negations to do so? It is after all, the
“American Way.” While consulting internationally, the
psychologist will find him/herself in a conundrum or two
that expands beyond the traditional business case.
Caution: This is not for the meek.
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to The Consulting Psychologist™
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The 12th
Annual Society of Consulting Psychology Conference saw the
emergence of a number of Shared Interest Groups (SIG).
The SIG of International Consulting, as spearheaded by
Dr. Ann O’Roark, is meant to inform interested members about
the practice of consultation in international arenas. With
countries such as China in the midst of economic reform, the
“export of knowledge” is in very high demand.
This
author invited an expert panel to a virtual cup of tea to share
their experiences in working with organizations abroad.
Cumulatively, these four participants have completed consulting
assignments on all continents (except Antarctica) for over 20
years. International consulting comprises a significant portion,
and in some cases, the majority of their work.
This group included Drs. Ann O’Roark, Randy McAlister,
Revel Miller, and Alan Weiss.
Ann O’Roark is a former Division 13 president and currently is
the APA Counsel Representative for Division 13. Her books
include The Quest for Executive Effectiveness and she developed
an approach called “calibration consulting” which describes
a process of “action research” when working with companies
outside the United States. Randy McAlister is the Vice President
of Human Resources at Novartis Pharmaceuticals Corporation. In
essence, he acts as an internal consultant managing talent
across their multinational offices. He has offices in both the
United States and Switzerland and splits his time equally
between Latin America, Europe, Asia Pacific, and Japan. Revel
Miller is a solo practitioner whose practice focuses on
international leadership and team development with multinational
companies. Much of his specialization includes consulting with
expatriates. Lastly, Alan Weiss is also a solo practitioner who
has worked in 54 countries. He is the author of several books
including Getting Started in Consulting and the much touted,
Million Dollar Consulting. He is a riveting speaker who has
delivered several keynote addresses at the Division 13
conference. Individually and cumulatively these individuals
bring to the table a flare for adventure laced with pragmatism
and intellectual firepower.
What
makes international consulting exciting for you?
“I enjoy the cross-cultural challenges and novel
situations…This work is very growthful and rewarding,”
replied Miller. Weiss included that, “Travel is important to
broaden yourself personally and professionally. It is the
difference between black and white and Technicolor. You are not
relying on theory or a travel log.” McAlister noted that the
“complexity” of the “system approaches” while working
abroad forces the consultant to ask himself, “Do I understand
the context for this problem?” While novelty, growth, and
intellectual stimulation were prominent factors, O’Roark added
that, “international activity connects (her) to (her)
roots.” She reported that she lived in Germany during her
adolescent years, which sparked her interest in different
cultures. McAlister too, has lived and worked in both Germany
and Japan. Miller lived and completed projects in Singapore and
Thailand.
How did you enter
that global marketplace? What facilitated that move? What is
your recommendation for psychologists wanting to diversify?
Two panel members suggested keeping abreast of international
affairs via reading sources such as The
Economist, the International Herald Tribune, and the Wall Street Journal, which has both Asian and European editions.
Weiss and Miller contended that working for a multinational
American-based company can be an effective way of getting
one’s foot in the door. Alternately, a professional could
target companies with American subsidiaries or directly target
companies overseas. As an internal consultant, McAlister works
for a multinational company and took active steps to
progressively “expand (his) scope” from local to domestic to
international responsibilities. One interviewee asserted that
working with an “alliance partner” who has global clients,
is a fruitful way to be introduced to overseas business. (An
alliance partner is defined as a colleague with whom you have a
collaborative working relationship.) Lastly, O’Roark noted
that involvement in associations such as the American Management
Association (www.amanet.org),
the International Association of Applied Psychology (www.iaapsy.org)
and the International Council of Psychologists (icpsych.tripod.com)
has not only resulted in broadening her cross-cultural knowledge
base, but has also lead to multiple referrals to carry out
workshops, lectures, coaching, and consulting assignments
overseas.
How does
consulting internationally differ from consulting domestically?
The panel was divided on this point. O’Roark, McAlister,
and Miller contended that the added layer of cultural
considerations like language, religion, law, and expectation
permeate throughout the work. “It’s like when you throw a
pebble into the pond, and you see how one thing affects that
other,” (McAlister). He noted that the possible acquisition of
Aventis Pharmaceuticals by Novartis demands that he be an
“orchestral conductor” of sorts in navigating the cultural
milieu. “The horns and strings must come in at the right time
and have the right pitch.” When posed this question of how
consulting differs internationally, self-proclaimed
“contrarian consultant” Alan Weiss stated, “It doesn’t.
It’s a myth.” The business question remains the same, What
is the value I can add to this project?
What do American
consultants bring to the table that the country’s local
consultants do not? How are we regarded abroad?
Participants concurred that American knowledge is very well
received overseas, and in fact coveted. “North Americans have
a strong need to take action and make an impact rapidly…We are
the innovators, risk takers, and outcome measurers. We tend to
base our intervention on research and tested professional tools
and methods,” (Miller). Knowledge may indeed be “the most
profitable of American exports,” (Weiss). While Americans are
lauded for their expertise, the panel cautions against the
bulldozing arrogance that Americans sometimes manifest by
demonstrating “cultural ignorance, a sense of superiority, as
well as the acceptance of shallow relationships,” (Miller).
What
are the biggest mistakes/impediments you (or your colleagues)
have made/faced working abroad?
In a nutshell: Using American idiom, being condescending,
arrogance, impatience, lack of curiosity, being too literal, not
being appreciative of others, thinking that there is only one
solution of approaching a problem, ignoring culture and
language, and being overly sensitive to cultural
differences. Weiss made the provocative point that it is a
mistake when consultants fail to differentiate between being
“culturally sensitive and politically correct.” He explained
that cultural sensitivity involves taking the cultural norms and
context into account when taking on an assignment. For example,
“in Japan, putting people into small groups and appointing a
spokesperson is a more effective way of getting feedback as
opposed to asking people individually.” In contrast, Weiss
asserted that professionals tend to walk gingerly when dealing
with a different racial or ethnic group in an effort to be
politically correct. For example, consultants may overlook or
minimize personality constructs or behaviors that impede
progress on the project. Ultimately, Weiss stated that, “You
don’t give honest feedback. It’s the worst form of
racism.” In other words, a consultant needs to respect the
client enough to tell the truth in order to help the client
attain his/her business objective.
What
are the characteristics of a professional who would flourish
working internationally?
If you are a consulting psychologist intending to branch
out internationally, you may want to dust off your results on
the NEO-PI-R and check your score on the Openness scale. As
apparent from the above discussion, professionals who thrive in
the global marketplace are very open to new experiences. Indeed,
they crave it. In compliment to this attribute is bravery.
O’Roark recounted a story of getting lost in Tel Aviv and
being watched as the sole American in an eatery. She relayed the
story with a chuckle, but acknowledged a real fear at the time.
Miller added that one must have a sense of humor and
“willingness to look foolish” because one will make mistakes
venturing into foreign territory. He continued to identify the
importance of “ patience, the ability to deal with ambiguity,
and the willingness to submit (one)self to learn from others.”
McAlister offered “flexibility” and the need to “listen
more than you talk.” Perhaps the summative statement that is
profound in its simplicity is that the consultant walks in with
his/her Ph.D. arsenal, yet it must be draped with a “childlike
mind,” (McAlister). Miller strongly encouraged women to
undertake more international assignments. While he agreed that
women are often more poorly regarded initially in other
cultures, he stated that “gender differences disappear when
companies want to do business. Women are more relational, more
adaptive, and less confrontational.” He boldly concluded with,
“Women make better consultants.”
Conclusion
Before
you embark on an expedition into the outback, consider that in
expanding internationally you will likely, as O’Roark
proposed, “need to spend a longer time up front learning ways
and customs.” Appreciation for the culture and the people is a
necessary component of building a relationship and imparting
value – which is ultimately your job. Widening your scope to
an international market can be a vibrant, fascinating vehicle to
energize your mind, your practice, and your pocketbook.
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Jennifer
Boyce earned
her Ph.D. in Counseling Psychology at Arizona State
University. Her research has been in the area of
interpersonal dynamics and issues of diversity. She is an
active member of APA Division 13 (Society of Consulting
Psychology). Jennifer has done extensive work in the area
of career development, group process, and personality
assessment. Her work has been informed by her extensive
international travel. You can contact her at jaboyce@mac.com.
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Alan
Weiss, Ph.D., has authored 23 books appearing in six
languages. He's traveled to 54 countries and 49 states (he's
afraid to go to North Dakota). You can reach him at www.summitconsulting.com.
He serves on the board of trustees of the Harvard Medical Center
for Mental Illness and the Media.
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Ann
O'Roark received her Ph.D. and M.Ed. degrees from
the University of Florida. She served on the Boards of the
Society of Psychologists in Management (SPIM) and the
International Council of Psychologists (ICP, Member-at-Large
and Secretary). Ann has written and edited books (5),
prepared articles and chapters (30+) and presented papers
(70+) in the US and 10 international venues. Clients include
financial institutions, medical centers, state and federal
agencies as well as enterprises and industrial firms.
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Revel
Miller, Ph.D. is the founder of Revel Miller Consulting (RMC)
which focuses exclusively on international leadership and team
development within multinational organizations. Unlike other
leadership consultants, RMC specializes in the unique needs
and abilities of global executives, managers and team members.
RMC draws upon an incomparable integration of professional
expertise, valid methodologies and international experiences
especially suited to the development of global mindset and
cross-cultural abilities. Visit his website: www.revelmiller.com.
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Randy
McAlister received his Ph.D. Counseling Psychology from
the University Of Missouri at Columbia. He has 20 years of
experience working as a high level internal consultant with
domestic, international, and global companies with primary
responsibility for ensuring HR initiatives are competitive and
aligned with the business needs. Currently
Vice-President of Human Resources and Head of Global Talent
Management for Novartis Pharmaceuticals ($16 billion USD;
45,000 employees worldwide) with talent management
responsibilities for North America, Europe, Latin America,
Asia-Pacific, and Japan.
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