2004 Annual Reports for Boards and Committees
2004 Publications and Communications (P&C) Board Annual Report
APA knowledge dissemination programs have had one of the most productive years in its history. APA Books released over 60 successful books and video titles that represent a vast variety of subject content in psychology. APA Journals produced, printed, and delivered all 53 titles within the publication year for the second straight year. PsycINFO launched three new electronic databases. Sales, Marketing, and Licenses delivered impressive new, highest sales records because of its many sales to new customers and increased revenues from previous purchasers.
APA Books
APA Books released 68 titles in 2004. Most recent releases included; Character Strengths and Virtues: A Handbook of Classification by Christopher Peterson and Martin E. P. Seligman and Handbook of Clinical Health Psychology, Vol. 3, edited by Robert G. Frank, PhD, Andrew Baum, PhD, and Jan L. Wallander.
Other groundbreaking works released included: The Origin of the Mind: Evolution of the Brain, Cognition, and General Intelligence by David C. Geary, Spiritually Oriented Psychotherapy, edited by Len Sperry and Edward P. Shafranske, Handbook of Clinical Health Psychology, Vol. 2, edited by James M Raczynski, PhD and Laura C. Leviton, PhD, The Cause of Rape: Understanding Individual Differences in Male Propensity for Sexual Aggression by Martin L. Lalumiere, Grant T. Harris, Vernon L. Quinsey, and Marnie F. Rice and Ethics in Plain English: An Illustrative Casebook for Psychologists (2e) by Thomas F. Nagy
In 2004, APA Books titles represented diverse interests of psychologists: The Psychology of Hate edited by Robert J. Sternberg, PhD, 110 Experiences for Multicultural Learning by Paul B. Pedersen, PhD, and Virtual Reality Therapy for Anxiety Disorders by Brenda K. Wiederhold and Mark D. Wiederhold.
Magination Press released 8 titles in 2004. New releases include When Fuzzy Was Afraid of Losing his Mother, and Learning to Slow Down and Pay Attention: A Book for Kids About ADHD, 3rd Edition. The newest release is Ginny Morris and Mom's House, Dad's House by Mary Collins Gallagher,
Eighteen new APA video titles were released and are available in both VHS and DVD format. New titles included Mindfulness-Based Cognitive Therapy for Depression by Zindel V. Segal, Obsessive-Compulsive Disorder by Reid Wilson, and Spiritual Awareness Psychotherapy by Lisa J. Miller.
A new APA Books LifeTools title, Parenting Children with ADHD: 10 Lessons That Medicine Cannot Teach by Vincent J. Monastra, sold out prior to its 2004 release date.
APA Journals
APA Journals finished the year by getting all 2004 issues of all journals off-press within 2004. This is a premier achievement not always achieved by all major scholarly publishers in psychology. In addition, achieving this goal is very cost effective because it is not necessary to handle and process claims for supposedly “missing issues” which actually are not “off press” yet.
APA Journals published ten special issues or special sections of journals during 2004. Some examples included:
a. American Psychologist (September, 2004). “Special issue: Fifty years of Brown v. Board and psychology. Anderson.
b. Psychology, Public Policy, and Law (March/June, 2004). “Gossip' Wert & Salovey, guest editors.
c. Professional Psychology (December, 2004). “Evidence-based practice in psychology” Levant, Benedict & Sammons.
d. Professional Psychology (February, 2004). “Cultural and ethnicity in mental service delivery”.
In 2004, APA Journals concluded the following editor searches: (1) Journal of Comparative Psychology—Gordon M. Burghardt, PhD; (2) Journal of Counseling Psychology—Brent S. Mallinckrodt. PhD; (3) Journal of Abnormal Psychology—David Watson, PhD; (4) Rehabilitation Psychology—Timothy Elliott, PhD; (5) Journal of Occupational Health Psychology—Lois Tetrick, PhD; (6) History of Psychology—James A Capshew, PhD; (7) Journal of Experimental Psychology: Human Perception and Performance—Glyn W. Humphreys, PhD; (8) Experimental and Clinical Psychopharmacology –Nancy Mello, PhD; and (9) Journal of Personality and Social Psychology: Attitudes and Social Cognition—Charles M. Judd, PhD.
APA Journals opened five new editor searches for new editors for (1) Clinician's Research Digest; (2) Emotion; (3) JEP: Learning, Memory, and Cognition; (4) Psychology, Public Policy, and Law; and (5) Professional Psychology: Research & Practice.
Editors for APA Journals use the Journals Back Office (JBO) software tool to access the Database for Research by Ethnic Minorities, which houses 5,299 names of ethnic minority researchers so that the editors may offer opportunities in the publication process. Data collected demonstrated a substantial growth of minority participation in the APA editorial process for journal editors, associate editors, consulting editors, and reviewers.
PsycINFO
APA releases three new electronic databases in 2004. They are PsycBOOKS, PsycEXTRA, and PsycCRITIQUES.
PsycBOOKS was released! PsycBOOKS is a new APA database of book chapters that includes most of APA's books from 1953-2003, as well as some classic books as far back as 1806 and all 1,500 entries in the Encyclopedia of Psychology. APA has signed distribution contracts with Cambridge Scientific Abstracts, EBSCO, and Ovid Technologies. The database is now included in both the Gold and Platinum member packages for electronic products.
PsycEXTRA was released! PsycEXTRA provides access to the “gray literature” in psychology by covering technical reports, policies, standards, press releases, statistical data from state and federal agencies, consumer brochures, newsletters and newspapers, magazines. In addition to the abstract and bibliographic information, PsycEXTRA includes full text for sixty percent of the documents. PsycEXTRA's first license purchaser was Princeton University. PsycEXTRA is available for purchase exclusively from APA through PsycNET or EBSCO on EBSCO HOST.
PsycCRITIQUES: Contemporary Psychology—APA Review of Books debuted on September 28. Each week PsycCRITIQUES will offer 15 or more reviews of very recent books, most in the current copyright year. PsycCRITIQUES also includes a ten-year back file of reviewing, totaling 4,686 reviews. PsycCRITIQUES replaced the print journal, Contemporary Psychology: APA Review of Books. Danny Wedding is the first editor of PsycCRITIQUES.
PsycINFO now contains over than two million records, going back as far as 1806. The official two millionth record is from Experimental & Clinical Psychopharmacology edited by Warren K. Bickel and was published in February, 2004 issue. The article was “Effect of Methylphenidate on Time Perception in Children with Attention Deficit/Hyperactivity Disorder”, co-authored by Ronald L. Baldwin, John J. Echelons, Rebecca A. Flake, Mark C. Edwards, Charles R. Field, Julia B. Meaux, and Merle G. Perle.
In 2004, PsycINFO established the Advisory Library Council because meeting with librarians, psychologists, publishers, and vendors is a key component of PsycINFO customer relations. Librarians are often the crucial component to PsycINFO ultimate customer utilization.
The 10th Edition of the Thesaurus of Psychological Index Terms was published in 2004 with 200 new index terms. All the databases produced by PsycINFO use the controlled vocabulary in the Thesaurus, which leads to precise, consistent search results. For this 30th anniversary edition, PsycINFO added a new History Note field that describes when term use began or ended.
APA released the first reload of PsycARTICLES, the APA full-text database. All of the PDF files from 1985 to 2000 were made searchable (those from 2000 on already were). The process also makes them much faster to load. Graphics were reviewed and edited. Any mismatches with PDFs and SGML files were corrected.
Sales, Marketing, and Licensing
APA Online Sales Kiosk debuted at the APA Convention. Customers placed over $9000 worth of orders online while at the APA Convention. APA Convention Booth Sales was over $92,000.00
APA Sales processed over 3000 licenses for PsycINFO and PsycARTICLES. Examples of highly successful consortium sales, a particular sale effort in 2004, included:
o Norway Hospital consortium --PsycINFO-$91,000.00. ($63,000.00 net new business).
o EIRA Swedish Hospital consortia -- PsycINFO-$74,000.00 ($30,000.00 net new business).
o Cobimet -- Puerto Rican Academic consortia-PsycARTICLES-$14,000.00 all net new business.
o IDAL-Illinois State Consortia—PsycINFO and PsycARTICLES $403,786.00 ($95,000 net new business).
In 2004, APA Sales exhibited at 38 trade shows and 56 combined book exhibits At the London Online 2004 conference alone, staff held over 40 sales meeting with representatives form our vendor partners and consortium customers in the following regions: Western Europe, Eastern Europe, the Middle East, Africa, India, Australia, Japan, Korea, China and other Pacific Rim countries.
APA Sales negotiated a direct distribution agreement with Amazon.com. This direct relationship with Amazon.com will shift sales of $1.2 million from the wholesaler channel to direct reseller channel, increasing revenue as a result of favorably negotiated discount structures for distribution of the APA Publication Manual.
APA Sales implemented EDI (Electronic Data Interchange) with our largest wholesale distributor, Ingram Book Company. This new method for processing, receiving, and acknowledging orders electronically between APA and the distributor increases efficiency, accuracy, improved customer service, and timeliness of order fulfillment.
2004 Annual Reports Home |
