From the CEO
As a member organization, we like to check in with you to make sure that the products and services we offer truly meet your needs. Over the past six months, we've been asking your opinions about the Monitor, both through conversations with members and a survey conducted last fall. Overall, most of you enjoy the Monitor: 18 percent of our survey respondents rated it "excellent," 37 percent "very good," and 31 percent "good." Not bad, but we see room for improvement. Based on your feedback, we're hoping to make the Monitor more of a must-read for all members by adding more of the information you want.
For example, you told us:
You want more science:
34 percent of our survey respondents said they want more psychological research in the Monitor. So, in addition to our already popular "Science Watch" articles, we are adding more reports that showcase psychologists' research, such as this month's article on the effects of caffeine (page 26). We've also created a department called "In Brief," which quickly summarizes some of psychologists' latest research and provides references for further information (page 12).
You want more articles on practice:
39 percent of you want insights on ways to improve your practices. That's why we're introducing a regular feature called "How To," which will offer tips on, for example, how to protect yourself in a practice setting (page 36), how to make the most of just one session with a client (next month) and how best to work with managed-care companies (future). Another new monthly article called "Practice Profile" will feature practitioners who work in a diverse array of settings, such as this month's article on Helen L. Coons, PhD, who specializes in treating women with cancer (page 40).
You want articles on how psychological research translates to the wider world:
Many of you want more coverage of the ways psychology influences society at large. This month, we showcase psychologists' continuing work in the aftermath of Hurricane Katrina (page 50). We also examine the work of Dr. Sonja Lyubomirsky who is conducting groundbreaking research on happiness (page 24).
You want to know what APA is doing on your behalf:
APA is involved in a wide array of legislative and policy initiatives, but we haven't always been good at keeping you informed of our advocacy efforts, whether it's our work with Congress or our outreach to Bush administration officials. That's why we created "On Your Behalf," a wrap-up of our recent efforts to promote psychology (page 14). In addition, I will focus most of my "From the CEO" columns on some of the activities of the association that may be under most members' radar screens, but that may be important to psychology and the public.
You'll also see several other new features and departments throughout our pages. For example, each month in "Time Capsule" (page 20) we'll take a look at a significant piece of psychology history with the help of Dr. David Baker, director of the Psychology Archives housed at the University of Akron. On our "Random Sample" page, you'll meet a randomly selected APA member (page 22). And every other month we will present articles written to address the needs and concerns of early-career psychologists (page 48).
All of these changes are presented to you in a redesigned format that we hope you'll find more inviting and easier to read. And because we understand your time constraints - and the competition we face from the many other publications that cross your desk - we promise that the Monitor's articles will be succinct and offer resources for further information.
We hope you like your new Monitor. We always want to hear from you, whether it's to critique this redesign, to comment about our coverage or to give us a story idea. Please send your comments on the Monitor to Editor SaraMartin. And thanks for reading.
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