Q1: How do you envision an APA that both embraces its considerable history and reinvents itself in order to remain relevant for 21st-century psychologists?
APA's strategic plan guides the endeavors of the largest, most diverse and oldest psychological association. My proposed International Summit on Psychology and Integrated Care will showcase the global nature of our profession. Bringing together international clinical health scientists, educators, trainers and practitioners, the global impact of psychology will create productive, innovative collaborations.
APA must continuously invest in technology to remain vibrant, valued and relevant. For example, members can now customize their research preferences online. Because every article APA publishes is online, psychologists worldwide can access psychology's rich historical foundations and tap trends not readily available before the technology revolution.
Q2: Although the public is often fascinated by human behavior, it does not always view psychology as a science. What are your ideas for making APA the go-to place for the public to get information about the science of human behavior and its applications?
Branding APA's scientific roots and robust research to the public requires education and marketing. The more psychology can partner with other sciences to solve the health and welfare problems people live with, the more the public will value psychology as a science. Framing obesity, violence and stress as biopsychosocial phenomena responsive to behavioral interventions can improve public perception. Broadening APA's Public Education Campaign with strategic media placements will promote psychology as a science. For example, by profiling contributions of APA's scientists in media, on our website and through advocacy for behavioral research, we can capture more public attention.
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