Q1: How do you envision an APA that both embraces its considerable history and reinvents itself in order to remain relevant for 21st-century psychologists?
We can all be proud of APA's distinguished history because it fostered the development of psychology in America and abroad. However, with considerably more competition for members, APA must distinguish and rebrand itself as the common meeting ground for all psychologists while celebrating specializations. The theme of my presidency — One Psychology — requires an inclusive association capable of representing us all.
In addition, we must recruit and retain young scholars, attract early career psychologists and retain psychologists at every career stage. Four keys are outreach to faculty, greater use of technology, offering valuable developmental experiences and keeping dues reasonable.
Q2: Although the public is often fascinated by human behavior, it does not always view psychology as a science. What are your ideas for making APA the go-to place for the public to get information about the science of human behavior and its applications?APA can remain the preeminent home for psychological science by providing consumable science to the world through embracing technology and various media strategies. For two examples, we can reach far more people (including high school and college students) through social media and a coordinated national campaign, such as National Psychology Week, as we promote the interdisciplinary nature of the field. We also need to permeate traditional and soft news programs with advances in psychological science. Journal editors should communicate regularly with APA staff when research merits broader attention and APA staff should regularly promote scientific advances in the public media.
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