"The mature population is becoming increasingly powerfulin terms of size, style and spending power....Now we have 77-year-old astronauts, 90-year-old marathon runners and 100-year-olds browsing the Internet....Rather than winding down, retiring and retreating, tens of millions of what I call the 'new old' are realizing that they have miles to go before they sleep and plenty of time to learn a new skill or travel."
--Ken Dychtwald, PhD, on revamped marketing efforts toward seniors. Washington Post, Feb. 1.
"Some people still think this is an upper-middle-class, white-girl phenomenon, but that's not really true. No race or class is immune."
--Catherine Steiner-Adair, EdD,commenting on the assertion that
minorities have begun to experience eating disorders at nearly the same rate as whites. St. Louis Post-Dispatch, Feb. 3.
"As a cognitive psychologist, I had worried about the use of the SAT for many years....The problem is not the use of standardized tests to assess knowledge in well-defined subject areas. The problem is overemphasis on tests that do not have a demonstrable relationship to the student's program of study--a problem that is amplified when tests are assumed to measure innate ability.
--Richard Atkinson, PhD, on why heavy reliance on SAT scores during the college admissions process can be harmful to the American educational system. Washington Post, Feb. 25.
"Give priority to close relationships. There are few better remedies for unhappiness than an intimate friendship with someone who cares deeply about you. Confiding is good for soul and body."
--David Myers, PhD. Pittsburgh Post-Gazette, Feb. 4.
"The old model said 'you are what you earn.' But what people are saying is, 'I want a life.' All of this stuff you see about downshifters giving up $200,000 jobs to take $50,000 is an indication of what's going on....Money is no longer a primary motivation factor."
--Robert Giacalone, PhD, on disgruntled workers. Los Angeles Times, Feb. 4.
