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As the largest psychological organization in the world, APA should take the lead in making psychology an influential presence. How would you go about realizing this goal?
We build on APA's stature and goodwill and tap into multiple communities of influence. Our opportunities include:
Increasing our grassroots, national and international advocacy and partnerships.
Translating psychological science and services into understandable lay terms and products useful for public discourse and daily life.
Increasing membership.
Improving coordination with the divisions and states/provinces/territories to advance psychology's agenda.
Enhancing our focus on prevention and health promotion.
Creating a think tank to address society's problems.
Strengthening our voice and visibility (e.g., the National Public Radio spots, disaster responsiveness, congressional briefings, public education campaigns).
Our declining membership in the association (pronounced in some divisions) has been attributed to the aging of our members, declining birthrates, inability to attract members of color and so forth. What implications does this have for the association and how would you address its potential impact?
APA membership is more stable than in many professional and scientific organizations. But to grow and remain vibrant, we must demonstrate that APA is a welcoming organization that brings all psychologists under one influential tent and functions in their best interest. Keys are:
Recognizing psychologists' multiple identities and work settings.
Giving dues discounts for concurrent membership in state/provincial/territorial associations and scientific organizations.
Stepping dues realistically for early-career psychologists.
Facilitating groupings responsive to members' evolving needs.
Communicating APA's strengths and relevance to members and potential members in clear, concise, compelling and consistent ways. http://www.CarolGoodheartForAPAPresident.com.
