In Brief

The National Science Foundation (NSF) has chosen Norman M. Bradburn, PhD, to succeed Bennett Bertenthal, PhD, as assistant director of its Social, Behavioral and Economic Sciences Directorate (SBE).

Bradburn, a social psychologist by training, is an expert in survey research and methodology and is a seasoned administrator. He comes to NSF from the University of Chicago where he was the Tiffany and Margaret Blake Distinguished Service Professor Emeritus and vice president and director of research at the school's National Opinion Research Center. He served three terms as director of the center between 1967 and 1992 and was university provost from 1984 to 1989.

"Professor Bradburn brings a wealth of experience in university administration and a sterling record of research accomplishments to this critical administrative post," says Richard McCarty, PhD, executive director for science at APA.

In his research, Bradburn pioneered the application of cognitive psychology to questionnaire design and methodological problems in survey research.

He is a member of the research and advisory panel of the U.S. General Accounting Office; a member and former chair of the Committee on National Statistics at the National Research Council/National Academy of Sciences; and a member of the Panel to Review the Statistical Procedures for the Decennial Census.

He received his PhD in social psychology from Harvard University in 1960.

As head of SBE, Bradburn will manage a budget of $146 million annually to fund the directorate's four divisions: Behavioral and Cognitive Sciences, Social and Economic Sciences, Science Resource Studies and International Programs.

Psychologist Wanda E. Ward, PhD, who has been acting assistant director of SBE since January, will return to her post as SBE's deputy assistant director.

--B. AZAR