• Detailed description of the business and its goals

  • Ownership and legal structure

  • Skills and experience brought into the business

  • Your competitive advantage


  • Products and services offered

  • Customer demand

  • Market size and location

  • Advertising and marketing plan

  • Pricing strategy


  • Amount and source of start-up funds

  •  Expected cash-flow for the first year

  • Projected income statements and balance sheets for the first two years

  • Your break-even point

  • Personal methods of compensation

  • How you will maintain accounting records and procedures


  • Daily management

  • Hiring and personnel policies

  • Insurance coverage and leasing agreements

  • Delivery of products and services

Source: Diana Gordick, PhD