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Volume 34, No. 9 October 2003



Building an independent practice

Convention news


 

What to put in your business plan
Print version: page 41

INTRODUCTION

* Detailed description of the business and its goals

* Ownership and legal structure

* Skills and experience brought into the business

* Your competitive advantage

MARKETING

* Products and services offered

* Customer demand

* Market size and location

* Advertising and marketing plan

* Pricing strategy

FINANCIAL MANAGEMENT

* Amount and source of start-up funds

* Expected cash-flow for the first year

* Projected income statements and balance sheets for the first two years

* Your break-even point

* Personal methods of compensation

* How you will maintain accounting records and procedures

OPERATIONS

* Daily management

* Hiring and personnel policies

* Insurance coverage and leasing agreements

* Delivery of products and services

Source: Diana Gordick, PhD

 

 


 
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