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So any difference can be the basis of prejudice?
Any difference could be used to make distinctions between groups. But evidence shows that we tend to emphasize those aspects of stereotypes that relate to our most closely held values. For example, if we value intelligence, then we may be quick to see another group as stupid. Or if hard work is valued by a group, then it may label others as lazy. Other values and their corresponding negative stereotypes are: clean/dirty, honest/liar, fair/exploitive, strong/weak, reasonable/emotional, mature/childlike. It seems that one function of stereotypes, or prejudice, is to help us feel good about ourselves and our group by focusing on comparisons with other groups on issues that are most important to our personal and group identity. There are a variety of mechanisms that we employ to help us feel better about ourselves and our group. For example, we like to believe our group is unique, and we tend to overestimate the uniqueness of our good features. But when it comes to our negative qualities, we like to share these with others and, thus, overestimate how widespread these features are among others. |
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