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BARUCH FISCHHOFF, Ph.D., is Howard Heinz University Professor,
in the Department of Social and Decision Sciences and Department of Engineering
and Public Policy at Carnegie Mellon University. He holds a B.S. in mathematics
and psychology from Wayne State University and a MA and Ph.D. in psychology from
the Hebrew University of Jerusalem. He is a member of the Institute of Medicine
of the National Academy of Sciences, and has served on some two dozen
NAS/NRC/IOM committees. He is a Fellow of the American Psychological Association
and recipient of its Early Career Awards for Distinguished Scientific
Contribution to Psychology and for Contributions to Psychology in the Public
Interest. He is a Fellow of the Society for Risk Analysis and recipient of its
Distinguished Achievement Award. Dr. Fischhoff's research includes risk
perception and communication, risk management, adolescent decision making,
medical informed consent, and environmental protection. He has co-authored or
edited four books, Acceptable Risk (1981), A Two-State Solution in the
Middle East: Prospects and Possibilities (1993), Preference Elicitation
(1999), and Risk Communication: The Mental Models Approach (2001).
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