BARUCH FISCHHOFF, Ph.D., is Howard Heinz University Professor, in the Department of Social and Decision Sciences and Department of Engineering and Public Policy at Carnegie Mellon University. He holds a B.S. in mathematics and psychology from Wayne State University and a MA and Ph.D. in psychology from the Hebrew University of Jerusalem. He is a member of the Institute of Medicine of the National Academy of Sciences, and has served on some two dozen NAS/NRC/IOM committees. He is a Fellow of the American Psychological Association and recipient of its Early Career Awards for Distinguished Scientific Contribution to Psychology and for Contributions to Psychology in the Public Interest. He is a Fellow of the Society for Risk Analysis and recipient of its Distinguished Achievement Award. Dr. Fischhoff's research includes risk perception and communication, risk management, adolescent decision making, medical informed consent, and environmental protection. He has co-authored or edited four books, Acceptable Risk (1981), A Two-State Solution in the Middle East: Prospects and Possibilities (1993), Preference Elicitation (1999), and Risk Communication: The Mental Models Approach (2001).

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