APA Members Get Involved in Public Education

An integral component of APA’s public education campaign is a large grassroots network of psychologists spanning across the U.S., Canada and the U.S. territories. The Public Education Campaign Network (PEC) Network has always been the foundation of the campaign, providing incredible support to campaign activities on the local level through community outreach events and media interviews. Psychologists’ efforts and input are instrumental in the success of the campaign and in educating the public about the value of psychology. The face-to-face connections between psychologists and members of their communities increases awareness about practicing psychologists and the many ways psychologists help people develop skills and implement strategies for a healthier life.

The PEC Network

The PEC network consists of psychologists who volunteer their time to educate the public about the role of psychology in healthcare. These psychologists deliver campaign messages about resilience, stress, lifestyle and behavior, and disease prevention and management at the grassroots level through various community outreach activities and media interviews. You can read about PEC initiatives in each State, Provincial, and Territory Psychological Association (SPTA) in the PEC annual activities report (PDF, 2.27MB).

The PEC Network is organized by region. Each SPTA has a PEC coordinator serving as their SPTA “captain” of public education as well as a liaison between the network and the APA Practice Directorate.

Under this model (PDF, 964KB), the PEC network engages in community outreach activities and local media opportunities with the guidance of psychologists more experienced in public education. The PEC guidance council is organized into regions (PDF, 611KB).

To connect with your SPTA PEC Coordinator, contact your SPTA executive director or email the APA Practice Directorate.

Campaign Resources for APA Members

As a member of the APA public education campaign, you can help educate the public about the connection between Mind/Body Health and promote your profession. APA provides all the tools you need to give presentations to the public or do media interviews.

  • Welcome kit – Includes documents to help you get started.

  • Toolkit materials - APA's PEC toolkits provide guidelines on organizing community outreach activities and working with the media, including PowerPoint presentations, discussion guides and event signage. All campaign toolkits (Mind/Body Health and Resilience) are available only to APA members as a member benefit and are free of charge. Psychologists who are not APA members but are members of their State/Provincial/Territory Psychological Association have access to limited toolkit materials through the PEC Social Networking Site.

  • PEC Social Networking Site — An online community for psychologists engaged in APA’s public education campaign with resources and discussion groups to share ideas. Resource section includes co-branded APA/YMCA materials. For more information, visit the APA PEC Network YouTube Channel

  • Help Center — APA’s online help center is available 24/7 to psychologists and the public to download articles and fact sheets on Mind/Body Health, resilience and other psychological issues. APA members can order Mind/Body Health and Resilience brochures in packets of 50 for free.

  • Public Education Campaign E-Cards — Interested in public education? Help spread the word with these easy to use e-cards available to Public Education Campaign Network Members and State, Provincial, and Territorial (SPTA) executive directors. These e-cards are a great tool to help recruit psychologists in your community to get engaged in the Public Education Campaign.

Benefits of Getting Involved

Although this is not a referral campaign, many PEC members say that the increased visibility of doing grassroots outreach has provided them with the kind of recognition that has proved helpful in marketing their practice. In addition, many PEC members say that using the PEC materials to help a population in need is very satisfying and makes them feel like they are giving back to their communities. Here’s what psychologists are saying about the benefits of getting engaged in the campaign.

Questions about the campaign or getting involved? Send an email.