Marketing Your Practice: Creating Opportunities for Success

Pages: 82
Item #: 4317660
ISBN: 978-1-55798-358-9
List Price: $29.95
Member/Affiliate Price: $19.95
Copyright: 1996
Format: Softcover
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For individuals in the U.S. & U.S. territories

This book is out of print and no longer available for purchase.
Note: This book is out of print and no longer available for purchase.
Overview

The emphasis of this book is to explore new concepts in marketing your organization and to present strategies for applying them.

Table of Contents

Foreword
—Russ Newman, PhD, JD

Preface

  • Marketing in a Changing Environment
  • How to Use This Guidebook

Acknowledgements

  1. Analyzing Market Opportunities
  2. Selecting Target Markets and Market Segmentation
  3. Developing a Marketing Strategy
  4. The Marketing Mix, Service, and Pricing Strategies
  5. Promotion
  6. Organizing and Implementing Marketing Programs

Glossary

Bibliography