Marketing Your Practice: Creating Opportunities for Success
Item #: 4317660
List Price: $29.95
Member/Affiliate Price: $19.95
For individuals in the U.S. & U.S. territories
This book is out of print and no longer available for purchase.
The emphasis of this book is to explore new concepts in marketing your organization and to present strategies for applying them.
Table of Contents
—Russ Newman, PhD, JD
- Marketing in a Changing Environment
- How to Use This Guidebook
- Analyzing Market Opportunities
- Selecting Target Markets and Market Segmentation
- Developing a Marketing Strategy
- The Marketing Mix, Service, and Pricing Strategies
- Organizing and Implementing Marketing Programs