APA psychotherapy initiative wins digital public relations and marketing award

PR News has recognized APA’s “Psychotherapy: More Than a Quick Fix” awareness initiative that promotes psychotherapy as a treatment option.

Psychotherapy: More Than a Quick Fix,” APA’s initiative to educate the public about psychotherapy’s effectiveness, has won a 2013 Nonprofit PR Award in the digital PR and marketing category. PR News presented the award to APA on March 11 at the National Press Club in Washington, D.C., at an awards luncheon with more than 200 top public relations and communications professionals in the nonprofit sector.

APA’s “five-week digital PR and marketing program raised awareness about psychotherapy as a treatment option for depression, anxiety and stress among consumers,” wrote Bill Miltenberg, PR News community editor, in the award summary. APA joins the United Nations Foundation, Ronald McDonald House Charities of Central New York, The Nature Conservancy, the American Heart Association and many others as award winners.

The highlight of APA’s initiative was two animated videos about a fictional miracle drug called “Fixitol” that parody drug ads, drawing attention to the value of psychotherapy as a treatment option.



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