Tapping new ways to keep psychology at the forefront of pressing issues

APA raised public awareness of psychology with new media and enhanced technology.

The Public Affairs Office released APA’s seminal report “Gun Violence: Prediction, Prevention and Policy Responses” in December. This was the culmination of almost a year of work by a special work group appointed in the wake of mass shootings in Aurora, Colo., and Newtown, Conn. 

Collaboration with four program directorates led to an expanded APA public education campaign, with significant progress toward a website branded with the theme Psychology: Science in Action. The site will offer multimedia profiles of psychological scientists and materials for students and teachers. 

Public Affairs also launched an audio podcast entitled “Speaking of Psychology” that features members discussing their research and work. The series launched in September and by mid-November had 1,731 subscribers and more than 10,000 downloads of the first three episodes, which are available on iTunes

APA’s presence on social media continues to grow. The association’s Facebook page has more than 75,000 likes and APA videos on YouTube have been viewed more than 123,000 times.

The Web Strategy & Content Office worked with APA’s Information Technology Services to upgrade the website’s content management system and replace the search engine. Unique visitors increased to 22.4 million in 2013, compared to 18.21 million in 2012. Page views rose to 92.21 million, compared to 86.51 million in 2012. More users are accessing our sites via mobile devices, jumping from 6 percent in 2012 to 10.5 percent in 2013.