|
An
Interesting Career in Psychology:
Executive
Search Consultant
Naomi
Schwartz, PhD, The Romark Group
Faculty positions in "Medical Schools, Other Than Psychiatry
Departments" is an employment setting for psychologists
I walked out of my home this morning, then turned around and
walked back into
the garage entrance and up the stairs into my office. The
establishment of a home
office has been the latest step in the continuing evolution of my
career as a
search consultant (recruiter). As I planned the day and awaited the
arrival of my
staff, I tried to remember the other steps along the way...
As a college student majoring in experimental psychology, and later
as a graduate
student and government employee, I had no idea what the future
would hold. I did
know that my career interests in psychology were not clinical and
that I probably
would not get a doctorate. Concerns with sensory modalities,
experimental design,
influences of environmental variables on perception, and
interactions among senses
were some of my personal interests.
My graduate training took place in Boston, and many of the faculty
members in our
program served as consultants to the U.S. Army Laboratories in
Natick, MA. I
became interested in this work and joined Natick Labs as a
civilian employee in
the Acceptance Laboratory, which was then part of the psychology
area. At the
Lab, our most important function was to design and conduct
studies to measure
acceptance of food products developed for military personnel and
for astronauts.
This was my introduction to the field of sensory evaluation.
Sensory evaluation is now recognized as an essential research step
in product
development by most companies that manufacture consumer goods.
Most important,
product-development scientists rely on the test methodologies
that
sensory-evaluation scientists produce. Product-development
scientists use test
results to evaluate new products and product reformulations,
storage studies,
quality control, and market research.
As I learned more about this field, I realized that I wanted to
expand my career
in industry, rather than with the government, and I joined the
General Foods
Corporation as part of its product evaluation group. During my 7
years at
General Foods, our group, consisting of a psychologist, a
chemist, a home
economist, and a statistician, developed test methods and trained
exert panels
to evaluate food product flavor and texture. As General Foods
diversified, our
work expanded to include the adaptation of texture evaluation
methods for skin
care products as well as foods.
When I left General Foods, I began work as a consultant in the
field of sensory
evaluation. I visited with client companies and research
organizations to help
them solve problems of test methodology, panel selection and
training, and
correlation of results of trained expert panels with consumer
preferences.
After several years, I decided to join a recruiting firm on Long
Island. This
firm, which already had an excellent reputation in placing
professional sensory
scientists, needed someone with a better technical knowledge of
the field. I was
able to use the expertise and contacts I had developed to expand
this area of
the company. Four years ago, I purchased the business from my
employer and set
up my own office.
As a recruiter, my job is to work with clients and hiring companies
to find fits.
Although this sounds simple, it is actually quite complicated.
The structure and
function of a sensory program vary from one company to another.
The number and
type of products, as well as the purpose of test results,
determine necessary
qualifications for personnel.
I find that my background in psychology and sensory science has
served me well as
a recruiter in this field. I understand the vocabulary of the
hiring manager and
recognize his or her needs. I can tell the prospective candidate
what to expect
from a position and can clearly describe the functions of a
particular group.
Entry-level candidates are quite diverse. Although corporate
sensory programs now
evaluate almost every type of consumer product, most entry-level
scientists
still come from university food science programs, which are the
only ones that
include sensory studies in their curricula. I do know, however,
of many
psychologists in the field who are welcomed by industry because
of their
knowledge of psychological relationships and experimental design
techniques. In conclusion, I have really enjoyed my work as a recruiter. Owning
a firm that
helps both psychologists and others in the field of sensory
evaluation find more
meaningful positions has been a satisfying career move for me. •
(Originally published in the
November/December 1995 issue of Psychological
Science Agenda, the newsletter of the APA Science Directorate.)
More Interesting
Careers in Psychology....
|