INTRODUCTION
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Detailed description of the business and its goals
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Ownership and legal structure
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Skills and experience brought into the business
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Your competitive advantage
MARKETING
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Products and services offered
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Customer demand
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Market size and location
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Advertising and marketing plan
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Pricing strategy
FINANCIAL MANAGEMENT
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Amount and source of start-up funds
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Expected cash-flow for the first year
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Projected income statements and balance sheets for the first two years
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Your break-even point
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Personal methods of compensation
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How you will maintain accounting records and procedures
OPERATIONS
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Daily management
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Hiring and personnel policies
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Insurance coverage and leasing agreements
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Delivery of products and services
Source: Diana Gordick, PhD