The APA Librarian Promotional Toolkit was designed to help you promote your institution’s access to APA databases. The assets within the toolkit will help your users easily find the content they need while educating them on how to get optimal results when navigating APA’s electronic resources.
As online learning and the demand for digital content increases, libraries must have a concise communication plan. Support institutional success by guiding your users to research and tools essential to behavioral and social science programs.
Looking to raise awareness of institutional access to Academic Writer®? Download our Marketing Guide for Librarians (PDF, 3.7MB).
Tips for the multi-tasking librarian
- Post on social media around mid-terms, finals, or anytime you know your users need extra support, guidance, and help.
- Use the email sample provided to communicate newly added or updated content, resources, services, and tools provided through your library.
- Print out and distribute copies of the flyers and posters to have on hand in your library or to post around campus and in classrooms.
- Distribute flyers and posters via email to faculty to share electronically with others, to help get the word out, and reduce paper waste.
- Post a digital ad on your library’s webpage reminding users of their access to APA’s databases using our social media graphics.
- Add video snippets in emails, on your website, share in a social post, or add to a presentation to educate your community on how to get the most out of the resources your library provides.
APA Publishing Blog
This blog is your source for training materials and information about APA’s databases and electronic resources. Stay up-to-date on training sessions, new features and content, and resources to support your subscription.