The APA community has many potential benefits for divisions and is a great opportunity to better engage with members. The priority at this stage is to bring members on board and ensure they are actively involved.
Below are a few ways to attract and engage members:
- Broadcast: Make sure to use other division communications (Listservs, newsletters, etc.) to point members to this online community.
- Relevant/consistent content: In the beginning it’s best to have content ready to keep members engaged. Content can include a welcome message from a division leader, event/webinar information, or ask a question. Consistency with meaningful content builds confidence in this source for information and division news.
- Recognize members: Highlighting members can be a means of creating content and attracting members. People will want to see who is being featured and learn more about those in their division.
- Interact: As a leader, it’s best to set an example. To encourage engagement, it’s important for division leaders to reply to comments, answer post questions, and like member posts.
If you have any questions, contact your Division Engagement Liaison.